Short, sharp meetings are the key, claims survey

Business meetings are likely to be smaller and shorter in length in the future, according to a new study from event management tech firm ACTIVE Network.

By analysing meeting-planning patterns in five key business travel destinations over the past four years, the firm’s survey shows just how organisations have reinvented their meetings in order to fit today’s ‘corporate budget constraints’, reports

While requests for meeting proposals are exceeding pre-recession levels, companies are also looking at holding small meetings by cutting the number of people attending events.

In addition, firms are also looking to reduce event length to ‘same day or one day’, which could be useful for meeting venues which take one-day bookings. Same day and one day events now represent more than a third of proposals – a meteoric rise compared to the 14 per cent registered in 2008, adds

JR Sherman, senior vice president of business solutions at ATICE Network, commented on the uptake of shorter meetings: “Companies still value meeting face to face, but this study documents how the meetings and events landscape has changed over the past four years.

“Organisations are adopting strategies such as trimming event size, switching to local destinations and holding shorter meetings in order to reduce and control meeting costs,” he added.