Social media integral to event organising

Event venues are taking advantage of social media platforms like Facebook and Twitter in order to create a “buzz”, reports Event Magazine.

IT supplier Etherlive took to the mean streets of event production to survey more than 1,000 people working in the industry and found that a massive 90.8 per cent used social media as “an integral part of their event offering”.

Furthermore, 42.6 per cent said that Twitter was an important part of their social media strategy, while 33 per cent used social media to share images of the show or event. A meagre 19.1 per cent used LinkedIn to raise an event’s profile.

The survey, conducted between June and July 2011, shows that event venues could use Twitter more often in order to drum up support for their events or even report back on the night.

In addition, fast and reliable mobile connectivity has been cited as important during a live event, even more so than scanable tickets or a CCTV network, suggests the survey.

Etherlive director Tom McInerney commented on the study to “Our customers face significant challenges running services in the middle of a field, building a mammoth concert or a large exhibition; for them the ability to communicate is imperative. We wanted to highlight that budget holders see technology as a sound investment and not as an afterthought.”