Despite having a bigger budget for social media this year, event organisers need to develop a strategy in order to reap the rewards of the medium, cites View Creatives.
That’s according to Kursha Woodgate, managing director of Mexia Communications, who spoke to an audience at the Queen Elizabeth Conference Centre’s masterclass on extending audiences through social media.
Woodgate claimed that event organisers need to plan a “content and engagement strategy” in order to “effectively harness” social media platforms like Facebook, Twitter, Google+ and more, reports Event Magazine.
As 86 per cent of those in the industry, whether it be corporate venues, hotels or concert halls, plan to increase social media marketing for 2012, it makes sense for firms to develop a strategy.
Identifying who to connect with is key, claims Woodgate, along with using the hashtag to reach a wider audience.
“Hashtags are very powerful,” she claims. “The hashtag has become a part of everyday language and how we communicate. They are key. Once you’ve got your hashtag, start using it everywhere – on emails, on your website and on other social media platforms.”
In addition, it is important to use social media measuring sites like Klout, Hashtracking and Socialmention in order to measure the reach on a strategy, she added.