Streamline meetings by removing unnecessary personnel, cites author

By only taking essential personnel to meeting venues in order to conduct a business meeting, attendees may find the meeting is a lot more streamlined, reports

That’s according to Ken Segall, author of ‘Insanely Simple: The Obsession That Drives Apple’s Success’, who recalled a meeting with the late Apple CEO Steve Jobs and how his ruthlessness in the boardroom meant unnecessary staff were left vacating their seats.

Recalling a typical Apple meeting with a small but exclusive guestlist, Jobs noticed an unfamiliar face at the table.

Segall, who didn’t know the woman but for the purposes of the tale calls her ‘Lorrie’, recalled that Jobs asked who she was, and she replied she had been asked to attend as she was working on some of the marketing projects they were discussing.

“I don’t think we need you in this meeting, Lorrie. Thanks,” said Jobs, who then continued with the meeting.

The meaning behind the story, claims Segall, is that starting with small groups of small people is the key to a good meeting. Increasing the body count merely adds complexity. Every should be in the room for a reason and, as such, an employee is either critical to the meeting or not.

According to, Segall’s new book goes on sale on June 7.