The government has pledged to offer more support for event organisers in a bid to boost overseas trade and investment, meetpie.com reports.
The ‘Events Alliance’ has been created by UK Trade & Investment (UKTI) to create a closer working partnership between government and event organisers. It will look to provide greater resources for the events industry, whilst also helping to promote certain events, with a preliminary target of having 300 events on its books next year, compared to the 75 for 2013.
Its overall aim will be to not only secure more inward investment to the UK, but also help British businesses export overseas with more ease and confidence. The Alliance won’t just target large businesses and those seeming to be most ready for global expansion, however, but also help smaller firms targeting growth. This would come at an optimum time, as global finances have begun to look more stable.
Supporters have claimed that UKTI has pledged its support for event hosting, showing in the process that such conferences can help British firms reach new audiences and help expand globally.
One such supporter was the chairman of the Business Visits & Events Partnership (BVEP), Michael Hirst. He told businesstourismpartnership.com: “We’re delighted that UKTI have recognised the role events play in attracting inward investment and international business growth.
“The agenda of UKTI in growing their international presence is aligned with that of partners of the BVEP in showcasing their products and services to a global marketplace.”