VisitBritain is to ‘feature’ the newly-named Prince George of Cambridge as the star in its new tourism campaign, predicting that the birth of the baby will have a positive effect on visitors numbers to London and the wider UK, dailymail.co.uk reports.
Tourism chiefs have unveiled artwork for their latest campaign: an image of the Duke and Duchess of Cambridge standing outside the Lindo Wing at St Mary’s Hospital as they presented their newborn to the world.
The poster’s slogan reads ‘Welcome to Great Britain’, where the ‘Great’ is highlighted in red and the ‘Britain’ is in a far smaller font. Underneath the picture, Visit Britain offers its congratulations to the royal couple.
The campaign will target 21 countries in an attempt to boost the tourism industry. The ‘William and Kate’ effect saw 74,000 overseas visitors come to the UK in the three months after their wedding in 2011, scotsman.com writes. It is hoped the interest shown in their son could do the same thing.
This could naturally have a knock-on effect with increased numbers of tourists not only visiting London’s many attractions, but also perhaps taking in a play or heading to event venues for a music concert.
Speaking about the campaign, VisitBritain chief executive, Sandy Dawe said that the birth “gives us the opportunity to promote family-friendly Britain”.
The organisation has already highlighted parts of the UK which have connections with the young royal family, including St Andrew’s University in Edinburgh, where the couple met.