A new agency which will promote tourism and investment as well as helping international students in London is set to be created.
London Mayor Boris Johnson announced that Visit London will join with the investment body Think London and the university promotion agency Study London. From April 2011, the three will come under the umbrella ‘Promote London.’
As reported by Meetpie, the funding for Promote London has already been confirmed to be a minimum of £14m per annum over a four year spending review period.
Tracy Halliwell director of business tourism Visit London said she was delighted that funding had been secured: “London will now be able to deliver a positive economic legacy. It is crucial that London continues proactive promotion to maintain its place as the best city on earth to visit, invest, work, hold conventions and major events.”
The new single agency aims to promote the capital as one of the best big cities in the world, particularly for those wanting to descend on the capital to take advantage of the various venues for hire or for those wanting to hold corporate events in the city.
Mr Johnson told BBC News: “This new agency will play a vital role in ensuring that we can continue to foster London’s reputation across the globe as a fantastic place to live, work, study and visit.”