Visit London targets the associations industry

Visit London, the official visitor organisation for London which aims to attract visitors to the capital, have made a series of films in an effort to attract the associations sector.

The short films titled Why London, Social London, Big London and Value London form part of the organisation’s drive to make London’s function venues the ideal location for larger events held by the associations industry.

The films, which all last around a minute each have been posted on video-sharing website YouTube as well as being distributed to association event managers. The films highlight the range of business venues, attractions and hotels that are available in London for large associations.

Becky Graveney head of associations for Visit London told Meetpie: “A picture speaks a thousand words, so we felt that a short film would be an ideal platform to communicate with busy association teams and event planners. We wanted to highlight just how attractive London is for the associations sectors.”

The new films which offer the associations industry advice and tips, are just one of a number of initiatives recently created by Visit London’s teams. Other initiatives include the creation of an association’s directory, a new section on the Visit London website which specifically focuses on associations and an association marketing toolkit.