England’s tourism industry is to receive a £19.8 million investment from the Regional Growth Fund to encourage Brits to keep holidaying at home.
In the ‘Growing Tourism Locally’ campaign, Brits will be encouraged to take more short breaks and holidays in their own country in a move that will create an additional 9,500 tourism and hospitality jobs.
As part of a three-year project, “Britain’s fifth largest industry” will benefit immensely nation-wide, claims organiser, VisitEngland.
London is set to benefit the most thanks to the 2012 Olympic Games and Diamond Jubilee next year. Its city museums, parks, restaurants, event venues and attractions will surely be among the big winners, reports Big Hospitality.
“This is a huge boost for VisitEngland as the country’s national tourist board, working in partnership to facilitate growth at a local level,” VisitEngland’s chief executive, James Berresford told Incentive Travel.
“Our strategy is to work with tourism partners and the private sector at a national and local level. Our partners will manage elements of the campaign pertaining directly to their local destination, whilst VisitEngland will manage the national strategy which will support this local activity,” he explained.
VisitEngland is now poised to thrash out the specific details outlining the terms and conditions of funding with the Regional Growth Fund, Berresford added.