Footwear and clothing brand Vans will open a 30,000 square-foot venue underneath Waterloo Station on August 9, said to be a “unique and participative” space.
The House of Vans will be situated within the Old Vic Tunnels, previously used as an underground arts venue and performance space before closing in 2013. The new development includes a music venue with a capacity of 850 people, as well as a 100-seat cinema.
The underground tunnels have been decorated in a 1960s Americana style, paying homage to Vans’ heritage and creative culture, eventmagazine.co.uk notes.
House of Vans also includes an art gallery, incubator spaces for artists, a café, bars and a skate and BMX park. The company has previously opened House of Vans venues in New York and Berlin before setting its sights on London.
Jeremy de Maillard, VP of marketing at Vans, said: “The House of Vans London is the physical manifestation of the cultures and creativity at the heart of the Vans brand. London is the perfect city to expand this original concept first established in Brooklyn and it’s an honour to take over this iconic venue from the Old Vic.”
According to fashionunited.co.uk, the venue will be free to the public Monday to Friday, and will host major live events at the weekends.