Giving your attendees extra special treatment at your events can help them feel valued and engaged, and can add extra wow-factor to your conference, retreat or other corporate event. Attendees will appreciate the extra touches and will be more likely to go away from your event both inspired and impressed.
Read on for some of the best ways to create a VIP experience for your guests.
Choose the right venue
The right venue choice can make all the difference when you’re trying to create a VIP atmosphere. You’ll want to focus on choosing a venue that looks stylish and leaves a lasting memory, as well as one that can host your event to the highest standard.
Think about the atmosphere you want to create. You won’t necessarily want to choose an outside venue, fully ensconced in natural surroundings, if you need high audio-visual components for your event. Similarly, you wouldn’t want to choose a venue that focuses on the technological presentation aspects for an event which is much more interactive.
Your attendees will also shape your choice of venue – take into account their demographics and interests, as well as the purpose of the event and the impact you want to make on them.
If you’re looking for an event venue which marries stylish sophistication, high-tech audio-visual functions, and a historic background, why not consider The Brewery? With a number of different sized rooms and a highly skilled Events Team, we can tailor each space to give that proper VIP experience for your delegates.
Prepare your agenda with care
While your VIPs will be expecting to hear engaging talks and keynote sessions from some fantastic speakers, you’ll need to make sure that your agenda is well tailored so that they can also experience the other special elements your event includes.
Make sure to balance talks with more interactive aspects and activity to keep your attendees fully engaged and focused. Breakout sessions will allow them to interact and network with other VIP attendees – if your event isn’t solely a VIP event, you can also create a special VIP area for your important guests to mingle away from the rest of your attendees.
Make sure to include content in the agenda which will specifically appeal to your VIPs, whether that’s discussing leadership techniques, their industry, or aspects of your own products and services that could directly appeal to them.
Quality not quantity
If you’re creating a gift bag or handout for your VIP guests to take home with them from the event, make sure the items you choose are appropriate to them and also high-quality. There’s nothing more impersonal than receiving low quality gifts with no use that are just going to get thrown away after the event.
You should make sure to consider the backgrounds and industries of your VIPs, while also making sure that the items are also connected to the event you’re holding. For example, a leather diary with a personalised message inside and a high-quality pen may be a better gift for a VIP attendee over a plastic stress ball and a branded paper notepad.
Make it personal
When creating an event purely for VIPs, make sure that you don’t invite too many people. The allure of being a VIP loses its shine quickly when a supposedly exclusive event is both crowded and impersonal.
Make sure to choose your invitees carefully – select the ones that you think will get most use out of the event and will help you achieve your event objectives. This will also enable each VIP to experience more of an opportunity for both input into the activities and talks during the day and engagement with other VIPs and the speakers, should you have any.
If your VIPs are included in part of a larger event with other attendees, creating spaces for the VIPs to use that are separate from the main conference area is a great way to reinforce the personal touches that you’ll be offering them. These spaces can provide vital areas to network and also get involved with other talks that could be exclusive to them.
With regards to providing food, another way to make your event personal for your VIPs is to offer them a bespoke menu. Especially if your event is being attended by other non-VIP guests, having a different menu to the general population of the event will add a level of exclusivity to your VIP treatment. At The Brewery, our world-class chefs can work with you to create a menu that is both personalise and delicious. Find out more here.
We pride ourselves on offering a unique venue for your VIP event at The Brewery. With our beautifully elegant spaces, inspired and moulded around the venue’s historical origins, and the attention to detail from our Events Team, your VIPs would certainly have an exclusive and luxurious experience. Contact us to start planning your VIP experience.