Your wedding gift list must-haves

 

Hear the words ‘wedding gift list’ and you may immediately conjure up images of china plates, cutlery sets and toasters. However, as times are changing, so are the tastes of newlyweds as more couples are requesting more unique (and sometimes more elaborate) gifts.

After your wedding day, when the excitement subsides a little, you can be sure that the giddiness will return when you sit down to unwrap your wedding gifts. At The Brewery we believe that every couple is different, and that your wedding should be truly unique – so why not make sure your gift list is unique too?  Break tradition with a list of gifts you want, rather than what you need-without a toaster in sight!

Jet-setters

If you’re jetting off on your honeymoon straight after your wedding, or simply love to travel, gifts that you can take along with you and use while you’re away are ideal. Increasingly, couples are asking for tech such as action cameras as wedding gifts, which are perfect for capturing every moment of your honeymoon – whether that be snorkelling, skiing or skydiving! Perhaps a little more on the extravagant side, drones are now cropping up on wedding gift lists, enabling you to capture truly breath-taking aerial footage while on your travels.

Foodies

As it’s getting more commonplace for couples to live together before tying the knot, it’s likely that you’ll own most of your kitchen appliances already. Gone are the days when kettles and toasters were gift-list essentials, as more elaborate and unusual household items begin to take their place.

Wedding lists are an ideal opportunity to ask for those gifts that you wouldn’t necessarily buy for yourself – for example, outdoor pizza ovens are currently one of the most desired gifts for newlyweds, replacing the more traditional baking equipment like hand mixers in the cooking and dining category. While your pizza is cooking, why not pour some wine from your wine cooling cabinet- another must-have on the newlywed gift list!

Fitness enthusiasts

Although many couples are likely to own traditional kitchen appliances, smoothie makers and juicers have been rapidly gaining popularity in recent years. Especially popular with those who enjoy a healthy lifestyle, juicers make for the perfect wedding gift to kick married life off to a healthy start.

Also becoming increasingly popular with active couples is the idea of a ‘home gym’, as gym and fitness equipment such as dumbbells and yoga mats are also being identified as new trends appearing on gift lists.

Tailor make your wedding

All weddings should be different, and at The Brewery we’re dedicated to making your wedding day as unique as you are. Based on your preferences and budget, we will create a bespoke wedding package just for you – personalising everything to your exact taste, from flowers to lighting, décor to DJ. When planning your wedding at The Brewery, our wedding planner and vastly experienced staff will guide you every step of the way and help to make your vision a reality – leaving you to spend more time to write that all important gift list!

If you are interested in a wedding at The Brewery, or would like some more information, please feel free to contact us and we’ll be happy to help.

A wedding fit for a Princess

As we write this, Pippa Middleton will be pulling together the final touches for her wedding to hedge fund manager fiancé James Matthews, which is reportedly set to take place this weekend.

While not strictly a princess herself, Pippa has an undeniable regal connection as sister of Catherine, Her Royal Highness The Duchess of Cambridge and as such, there is an air of excitement and expectation around the nuptials that makes it a stand-out affair.

Royal affiliations can give any wedding a feeling of prestige, and at The Brewery, we think your big day should be no different. A wedding held in our stunning City of London venue isn’t just steeped in history; you could be following in the footsteps of some of the most esteemed guests ever to grace our halls.

 

Tie the knot in the presence of kings and queens

In its former life our venue was the Whitbread Brewery, which was at one point the largest and most celebrated brewery in the world. Such was its renown, Samuel Whitbread’s brewery was visited in 1787 by the monarchs of the time, King George III and Queen Charlotte, as well as an entourage of lords and ladies in waiting.

To honour this illustrious history, we’ve named two of our function rooms, both of which are available for weddings, after these royal visitors. As one of our largest wedding spaces, The King George III Room is grand and spacious, boasting a barrel vaulted ceiling, beautiful exposed brickwork and historical lanterns. Large enough to host a wedding for up to 300 guests from start to finish, this majestic space is rich in bygone charm yet full of innovative and tastefully-fitted modern features, including an integrated PA system and sound-sensitive LED lighting.

Just next door, The Queen Charlotte Room is decked out in similar stately style. The two rooms can be used together for larger weddings, or The Queen Charlotte is perfect for smaller ceremonies of up to 200 guests. With matching brickwork and a vaulted ceiling that can be light washed in any colour of your choice, this elegant room also comprises a hidden bar nestled behind a mirrored window.
Whatever kind of wedding you’re dreaming of, choosing either of these impressive spaces is sure to give your day a dash of royal sparkle.

 

Add a royal flourish with these wedding ideas

With such an eminent history behind your venue, it seems only right to bring a little majesty into your wedding day in other ways too.

Why not echo royal tradition in your choice of bridal bouquet? Since Queen Victoria’s daughter married her beau in 1858 bearing a floral arrangement containing sprigs of myrtle from her mother’s garden, royal brides have upheld the custom of an all-white bouquet including the pretty evergreen flower. The bouquet of our last royal bride, The Duchess of Cambridge, included myrtle cut from the very same plant that belonged to Queen Victoria, alongside lilies of the valley, hyacinths, ivy and sweet William (rather apt, we think).

And how about making an entrance to your wedding like a royal bride? Unlike many modern weddings which see the page boys, flower girls and bridesmaids enter the ceremony before the bride, royal brides lead a traditional bridal party down the aisle, with bridesmaids in tow.

If this has got you thinking about your own wedding day, take a look at our dedicated wedding website The Proposal to arrange a viewing and to find out more about how we can make you and your spouse to be feel like royalty.

Entertaining at The Brewery over the years

It’s not every venue that can claim to have a history as colourful as The Brewery’s. Our City of London home once housed the prestigious Whitbread brewery, an immense enterprise that produced a dark style of beer known as porter for over 200 years.

Established in 1750 by Samuel Whitbread in what was the derelict King’s Head brewery, our Chiswell Street building was the largest brewery in the world by the 1780s and the setting for the production of over 202,000 barrels of porter in 1796.

 

 

 

 

 

 

 

 

Such achievements attracted royal acclaim and in 1787 Whitbread’s brewery was visited by King George III, Queen Charlotte, their three daughters as well as several dukes and duchesses, lords and ladies. Whitbread understandably pulled out all the stops to impress his eminent guests and in doing so, created a legacy of entertaining that we continue to aspire to today. In fact, we’ve named two of our stunning event spaces after these regal guests – the King George III room and the Queen Charlotte room.
Here we look back at this and other notable soirees The Brewery has hosted over the years, as well as what our historic venue can offer for your next event.

The royal seal of approval

According to a newspaper report of King George III’s visit to Whitbread’s brewery from the time, the royal couple were given a guided tour of the building and its machinery from Samuel Whitbread himself.
As the report states, the King, Queen and their entourage were then treated to a sumptuous banquet at The Brewery.

 

 

 

 

 

 

 

 

“Their Majesties were led to a cold collation, as magnificent as affluence and arrangement could make it. The whole service was plate. There was every wine in the world. […] As there was no want of anything else, there was no want of appetite.” (Whitbread’s Brewery, University of Glasgow).
Whitbread’s brewery continued to wine and dine the great and the good throughout its history. As the MP Thomas Creevey said in 1823, “I really had a most agreeable dinner at Sam Whitbread’s brewery on Saturday. We sat down 22, I think.” (Whitbread’s Brewery, University of Glasgow).

Star-studded parties

Since those days of royal visits, The Brewery is still welcoming high profile guests to an array of exciting events. Famous faces spotted in our cobbled courtyard in recent years include Kanye West and Kim Kardashian, Tom Hardy and Adele.

 

 

 

 

 

 

 

 

In 2013, we hosted the annual AIM awards (Association of Independent Music) with live music from Twin Atlantic and Daughter. More recently our versatile venue hosted the ICE gaming after party for Playtech Software Ltd in collaboration with events company Made Up. In contrast to the royal banquets of our 18th century history, this glittering event boasted custom lighting and laser production, set and video design and amazing aerial performances.

Cutting edge events in a historic setting

So what can The Brewery provide in the way of entertainment at your next event? Whether you want to recreate the opulence of a royal banquet, dazzle your party guests with special effects, create your dream wedding or deliver your best business conference yet, we can help make it happen.
With such a rich variety of event spaces available, each steeped in history and with their own unique charm, The Brewery is ideal for anything from a small meeting or gathering to the celebration of the year.

Our award-winning event design team excel at turning your vision into reality, complete with bespoke menus created by our talented chefs, sparkling audio-visual options, lightning-fast connectivity, imaginative set design and the best live entertainment contacts in the business.

Take a look at our services to discover more about how The Brewery can make your next event unforgettable or contact us today.

Treat your team to a Tahitian celebration this summer

This summer, the spirit of the popular Polynesian island of Tahiti will infuse the City of London as we host Aloha – our annual summer party event.

This year’s party nights which run from June to August, will see party-goers enter a wonderfully kitsch Polynesian paradise complete with tropical décor and traditional dancers. During the night a Polynesian BBQ will be served and music will play throughout.

To set the scene, we’ve been looking back at what makes a Tahitian celebration so special:

History

The Tahitians have a wonderful history of entertainment which began hundreds of years ago when travelling performers called ari’oi sailed on double-hulled canoes from island to island performing dance, pantomime shows and chants.

These performances were traditionally performed in honour of Oro, who is the Tahitian deity for peace, agriculture and fertility.

Shake those hips

During a Tahitian celebration the main dance performed is the ote’a, danced to an instrumental piece of music which beats with the rhythm of drums or a guitar or ukulele.

Tahitian dancing is characterised by the movement of the hips, which are accentuated by the wearing of a grass skirt. Your shoulders should be kept still throughout. Tahitian dancing can be confused for the popular Hula dance from Hawaii but while the ote’a focuses on the movement of the hips, the hula is all about telling a story with your arm and hand movements.

Traditionally the ote’a was a dance performed by male dancers, but now it’s performed by both men and women.

Other dances…

Other famous Tahitian dances which you can have a go at during our summer Aloha party include:

  • the aparima – a dance during which you tell a story using hand gestures
  • the hivinau – this is the easiest of the Tahitian dances and sees two groups of dancers, traditionally separated into men and women, stand in two concentric circles. The dance sees them turning round in two opposite directions and is designed to illustrate life and sea life scenes.
  • The pa’o’a – ideal for the end of the evening when your feet are starting to hurt as it’s danced sat on the floor. To perform it you simply slap your thighs with energy.

Want to join in?

We guarantee that a Tahitian party is a one you don’t want to miss. You can bring parties of 80 to 800 guests for a night to remember at our fantastic venue.

You and your guests will receive a cocktail upon arrival, and can enjoy unlimited beer, wine and soft drinks for three hours until 9pm.

Prices per person starts at £85 (+VAT), or you can pay an extra £25 (+VAT) per guest to extend the free drinks package until half past midnight. For more information or to make a booking please use our enquiry form, or you can call direct on 020 7638 8811.

Six ways to survive a dull meeting

It’s an unfortunate fact of working life that some meetings are less riveting than others. We’ve all found ourselves feeling trapped in a tedious, seemingly endless meeting when we have a long list of tasks we need to get back to, which is especially frustrating when the discussion relevant to us has ended.

But rather than seeing a meeting simply as a boring obstacle to getting on with work, it helps to see the opportunities it can offer. Next time you find yourself in a meeting you’d rather not be in, resist the temptation to doodle or plan your next meal, instead draw on our tips for making meetings productive, not painful.

Know the agenda

You can’t gain anything from a meeting if you don’t know what it is about. Make sure you have a copy of the agenda in plenty of time ahead of the meeting, and if you’re the one responsible, that everyone else does to.

Familiarise yourself with the points for discussion and make note of any questions you need answering or decisions you want to be made. Having a set of objectives you want to achieve will help keep you focused.

Switch things up

Many meetings, particularly regularly weekly or monthly ones, follow the same order of proceedings every time, creating predictable lulls in which people find it all too easy to tune out.

Avoid this by suggesting a change to the order of talking points, for example, starting with the most interesting or contentious subject rather than with a review of the previous meeting’s minutes. This will hopefully get everyone involved in a lively discussion straight off the bat, instead of switching off.

Take a stand

Take our last suggestion one step further and try a standing meeting. This type of meeting is really only suitable for short periods of time but if you want to speed up proceedings, this can be a great tactic.

Or to really shake things up, propose everyone in the meeting moves one seat to their left every five minutes. Although this approach risks messy paperwork and spilt drinks, it’s sure to keep everyone awake!

Make a name for yourself

It’s not always possible to change the structure or direction of a meeting, but there are other ways to make a dull meeting work in your favour, even if the topics don’t involve you.

Meetings can be a great opportunity to interact with others in your company who you may not often see face to face, especially if yours is a large organisation. In this case, many of your colleagues may not really have any idea about you or what you do, and vice versa, so taking an active role in the meeting can be a way to do some potentially valuable cross-departmental networking.

Pick up body language cues

Another beneficial activity you can use in a meeting is to observe your colleagues for body language cues that can tell you more about what they’re thinking. For example, crossed arms can indicate that person is closed off to what’s being said, while a tilted head can suggest receptiveness to the discussion, as they are subconsciously exposing the vulnerable neck area.

Everyone has their own physical habits and quirks, but recognising these in your colleagues can help you read between the lines when debating best practice or looking for a solution to a problem. A better understanding of those you work with can only improve your professional relationships.

Find a fantastic meeting venue

Finally, it has to be said that holding your meeting in a beautiful, comfortable and well-equipped venue is one of the best ways to ensure the participants stay engaged. For important or lengthy meetings, team building sessions and conferences, getting out of the office and into a neutral space is a must.

When you hold your meeting at The Brewery you’ll be able to choose from five stunning meeting and conference rooms of various size and level of functionality. All of our meeting spaces come with high-speed Wi-Fi and a built-in DB audio PA system, as well as premium tableware and customisable electronic signage.

With the option to add delicious bespoke food and drink and audio-visual support through one dedicated point of contact, The Brewery can offer an historic central London meeting venue like no other.

If you’re planning an business meeting or conference, take a look at our conferences and meetings pages or talk to us today about how we can make it the best yet at The Brewery.

How technology can aid your event

The way in which a business holds events and conferences says much about its ethos and creativity, so when you’re planning an event, the last thing you want is to give the impression that innovation is at the bottom of your list. In this age of instant information and limitless connectivity, a company event showcases more than just what’s on the agenda; it can be an opportunity to establish your business as an authority in your field, demonstrate your business links and outline your strategy for the future.

With a business event booked at The Brewery, you can be sure of a venue with the wow factor, state of the art audio-visual support and high speed Wi-Fi, but what other technology could you use to ensure the best possible impression and the most memorable presentations?

Here we’ve gathered a list of the most cutting edge techniques your business can use to inform, engage with and entertain your guests at your next event or conference.

Live streaming

Events or conferences that have the potential to appeal to more people than can be hosted can reach a far wider audience through live streaming.

Presentations, Q&A sessions and more can be captured by a camera operator, encoded and played live through a secure online streaming partner, available for viewers anywhere to watch on any internet-connected device.

Social media interactivity

These days any company worth its salt posts updates from their own conferences and events, but have you thought about how interacting with your guests through social media can help you measure how well your event has been received?

Decide on a designated event hashtag and encourage attendees to use it in their posts, try creating a mobile survey or quiz to evaluate engagement during your event or set up a game or networking competition to get people involved. For example, challenge your guests to take pictures of themselves with certain people from the event or put up a prize for the first person who collects 50 business cards.

Event apps

Taking smart phone interaction one step further, a mobile app created specifically for your event or conference can really set it apart. After all, your guests don’t go anywhere without their phones, so your event app can act like an event guide in their pocket, with your agenda, room layouts, social media links, downloads, surveys and more at their fingertips.

What’s more, you can personalise the experience of your event for each attendee, with customisable options and preferences.

Virtual reality

Virtual reality (VR) and augmented reality (AR) technologies are making their way into more and more areas of everyday life, and business events and conferences are no exception. Nevertheless, VR headsets still cause a buzz and should guarantee a high level of interest and interaction. VR is a great way to demonstrate a product that’s too big to be displayed at your event, or can be used to give attendees a virtual tour of an off-site environment.

Touch screen technology

Breaking down the wall between a laptop and connected monitor or projector, touch screen technology allows a presenter to interact directly and instantly with the display the audience is looking at. Screens can be as simple as an interactive whiteboard allowing one or more users to write on a plain white surface with a finger or stylus, or as comprehensive as a colour HD monitor or full scale video wall.

This kind of technology does away with the need for flipcharts and enables presenters to annotate, alter and add to pre-designed conference materials right in the middle of your event.

And finally…

We love this idea. Guaranteed to maintain engagement through any Q&A session, we think a throwable microphone is an essential addition to any business event or conference. This fun and clever idea keeps up the momentum of audience participation without the need for the presenter to shout across the room, or for a designated microphone holder to run from person to person. It also ensures your audience pays attention, at risk of being caught in the crossfire!

If you’re planning an event or conference for your business, take a look at our Conferences and meetings pages or talk to us today about how we can make it the best yet at The Brewery.

Matching your wine to your food

 

As with so many things in life, a successful event is all in the detail. Arguably one of the most important things to get right to make your event successful or memorable is to ensure that your guests’ dining experience is faultless. At The Brewery, we understand the extent to which a wine can enhance your enjoyment of food and conversely, how the wrong wine can be remembered for all the wrong reasons.

Our team pride themselves on their ability to recommend the perfect wine to compliment your choice of food at your event. We make it our mission to find wines that you and your guests will love and choices which will suit your menu to a tee.

In advance of your event, we’ll offer you a private tasting experience in our glass tasting room with one of our team of expert chefs. With a perfect view of the kitchen, you’ll see your food prepared and try a selection of seasonal dishes along with our recommended hand-picked old and new world wines, until you have a menu you simply can’t wait to savour.

Here we’ve gathered some of our tips for creating a food and drink menu that works in perfect harmony.

 

Find a crowd-pleaser

Most people will be one of two types; a white wine drinker or a red wine drinker. You may want to offer a wine of each variety that has a broad appeal and pairs well with most food, but there are a few hero wines that may be able to convert even the most die-hard red or white devotee.

Generally speaking, Sauvignon Blanc is a very popular white wine that pairs well with most foods, including salad, seafood, soft cheese, poultry and pasta. As for reds, Pinot Noir is very versatile, suiting red and white meat dishes and even salmon. Its lightness and higher acidity also means that it can appeal to white wine drinkers too. For a white wine that’ll keep your red wine drinkers happy, try a full-bodied wine aged in oak, such as Chardonnay.

 

Think pink

It’s not surprising that rosé is growing in popularity at events of all kinds. It pairs well with nearly everything, especially seafood, shellfish and light summery foods such as quiche and soufflé.

Rosé has the added advantage of appealing to lovers of both white and red wines, yet doesn’t have the heaviness of red and its pretty blush colour will look beautiful on your tables. When choosing a rosé, start with varieties made from your favourite red wine grape.

 

Mix it up

It’s completely up to you whether you serve a different wine with each of your courses, but doing so can really elevate your event’s menu. At The Brewery we can provide a meal of up to six courses, giving you the option to serve a wonderful variety of accompanying wines.

The golden rule when serving a mix is to vary the body of each wine, move from lighter bodied wines through to heavier ones with the main course. Think about the richness of the food; in general lean meats go well with lighter wines and richer food, such as red meat, cheese and creamy sauces, are well paired with highly acidic whites or reds with high tannin levels.

Finally, they say that ‘if it grows together, it goes together’, so consider serving food and wine from the same region, such as a Tuscan feast with a Chianti or a Galician fish dish with an Albariño.

If this has got your mouth watering, download our Food and Drink brochure and contact us today to find out how we can find the perfect pairings for your next event.

Top wedding cities around the world

Choosing a location for your dream wedding is hugely exciting yet potentially a bit overwhelming – after all, your chosen destination will go a long way to determining the kind of wedding you have. These days weddings take place almost anywhere, so how do you decide on the perfect setting for your big day?

Cities offer an exhilarating pace of life and vast array of choice when it comes to wedding venues, and at The Brewery, we’re nestled at the heart of one of the most vibrant and sophisticated cities in the world. Thanks to London’s cosmopolitan culture and ubiquitous urban cool, we can’t imagine a better place to say ‘I do’, but nevertheless we’ve pulled together a list of other top wedding cities from around the world, just in case you need a back-up plan…

New York

If you’re after a wedding location as fast-paced as it is polished, look no further than the city that never sleeps. With a host of luxury hotels and glamorous venues to choose from, not to mention client service to die for, the Big Apple can deliver the kind of wedding your guests will talk about for years to come.

Combining classic American hospitality with achingly stylish hot spots, New York is a city of iconic landmarks straight out of the movies, such as wedding photos in Central Park.

Paris

The city of love and romance is arguably the ultimate wedding destination. Just a short hop from the UK, Paris isn’t too far-flung and yet offers a city full of classically swoon-worthy settings and Gallic style. Think historic chapels, manicured gardens and ornate galleries, all surrounded by stunning Parisian architecture. If you’re a couple of hopeless romantics, Paris could be your spiritual home.

And don’t forget the famed food and drink! Toasting your wedding in the country that invented champagne could be the icing on the cake.

Venice

Cobbled squares, imposing Gothic facades and the sweeping Grand Canal, Venice is a city of magic and fantasy. If you’ve ever dreamed of waltzing the night away at a Venetian ball or arriving at your wedding by gondola, the heart of Northern Italy could be the location for you.

Venues range from grand Renaissance palaces to churches steeped in history, all surrounded by the meandering waterways the multi-island city is known for.

Las Vegas

Viva, Las Vegas! This is the city of fun and excess and any wedding here (especially the planned ones) is sure to be an entertaining occasion. Ideal for anyone looking to add a tongue-in-cheek twist to their nuptials, Vegas boasts every venue from the Little Chapel o’ Love to the glitziest high-rolling casinos which have wedding packages that take care of every last detail.

If you’re looking to include something really different on your wedding day, you’ve found your city. Las Vegas prides itself on being able to cater to even the most ‘out-there’ wedding ideas.

London

Our relationship with London is an endless love affair, from its royal connections to its cutting-edge arts scene, the fine international cuisine to leafy green parks. London has it all, including an omnipresent air of eccentric style and personality that other cities just can’t replicate.

As well as having the advantage of being easy to reach for your guests, London ticks the boxes for virtually any type of wedding, from the ultra-modern to the timelessly traditional.

The Brewery is the perfect venue for a wedding in our glorious capital city. With our central location, rich history and character, and fabulous choice of versatile spaces, The Brewery is a venue as quirky and original as it is stately and majestic.

If you’d like more information about how we can make your dream London wedding a reality, take a look at our dedicated wedding website The Proposal and arrange a visit.

It’s spring… time to think about summer!

Grab your grass skirt and your tropical shirt because it’s time to start getting ready for your summer party.

At The Brewery, we are currently taking bookings for our summer parties ‘Aloha!’, an outdoor Polynesian paradise-themed night out.

We run summer parties each year with different themes, to allow companies to come, bring guests and let their hair down.

What you’ll find at the event

Our party nights run from June to August and begin at 6pm. As you enter you’ll find two huge marquees transformed to whisk you off to a tiki paradise, featuring a range of bright summery plants, and furnished with a vibrant collection of comfortable and stylish furniture. We know that the great British summer isn’t always as perfect as we could hope for, so we’ll be putting a clear roof over the top to let the sun in but keep the showers out.

On arrival, you’ll get a complimentary summer cocktail or a refreshing glass of Pimms. After that, you can enjoy unlimited beer, wine and soft drinks until the main portion of the party ends at 9pm (you can increase this, see the details below). Our amazing chefs will be cooking up a great Polynesian BBQ throughout the night.

After the sun goes down, at 9pm we move indoors to begin the after-party, and as the temperature drops our DJ will help to keep the party going.

Who’s the summer party is ideal for?

We offer all-inclusive packages for 80-800 guests so it’s ideal if you want to host your company or stakeholders for a summer spectacular. Prices start from just £85 (+VAT) per person, and this includes unlimited drinks for the first three hours. If you want unlimited drinks throughout the after party too that can be added on for just £25 (+VAT) per person. We have a talented group of event planners who will help you to organise your event and make the process as simple as possible for you.

Why choose The Brewery?

The Brewery is located near the Moorgate, Liverpool Street and Barbican train stations, making it easy to travel to your summer party venue. Our venue can also easily reached by ten bus routes. You can also drive. While we don’t have parking on site – there’s a public car park at the Barbican nearby.

We’ve got a beautiful and imposing venue which is sure to wow your guests, treating them to a memorable party to make their summer a great one.

For more information or to make a booking please use our enquiry form, or you can call us direct on 020 7638 8811.

How to make your conference memorable

No matter what industry you work in, there are now hundreds of relevant conferences you can attend each year to boost your learning and increase your personal development. However, the mass of availability to the customer creates a challenge for conference organisers, as they must make their event as memorable as possible. Conference attendees want to walk out feeling like they have really learnt something and that the investment in both the cost of coming and the time away from the office has been worthwhile. So, how do you make your conference memorable and encourage people to come again? Here are our top tips.

Hold your conference in a unique and interesting venue

One of the great things about going to a conference is that it is a day out of the office, so the last thing people want is to arrive at a conference to find it looks just like an office. Your attendees want to walk in to somewhere that has the wow factor and will inspire them to spend the day learning new things. At The Brewery, we have a number of rooms ideal for just this. Our flexible space blends heritage with high-end facilities, so not only will the rooms inspire with their wealth of history, they’ll also be as modern as you need. Our event managers can help arrange the space so it meets your requirements – creating breakout areas around a main area or designing an intimate venue for a smaller group of people.

The Brewery, Hub 16 Conference

 

Build a buzz before the event

While people need to understand what the conference will cover in order to know whether it is relevant for them to attend, they also welcome an element of surprise. Create a reason for them to be there and build a buzz before the event, teasing on social media sneak peaks of the venue and the goodies people will get to build excitement. It might be a business day out, but if you can make them feel enthusiastic about coming along you are sure to get a great vibe within the conference itself.

Create an inviting atmosphere

First impressions matter, therefore you must make sure the sign in process is smooth. Frequently, conferences host breakfast for attendees so that they can arrive, get signed in and then enjoy some food before the day’s activities begin. At The Brewery, we pride ourselves on the quality of food provided and our chefs will work with you, as conference organisers, to plan the ideal menu for your day.

 

Knowledge Guild Event, The Brewery

 

Get in great and engaging speakers

There are a lot of boxes that a conference speaker needs to be able to tick. First, and most importantly, they need to be knowledgeable in the subject they are talking about. Most of the time they will be stood in front of peers from their own industry so they need to be able to show they have a high-level of knowledge, to justify why they are the ones on the stage.

Second, they need to be a really engaging speaker who can not only impart knowledge and understanding, but also can inspire attendees to want to go away from the conference and implement what they have learnt. If your attendees take away new knowledge and skills and use them in their daily work, they are more likely to return next year for some new skills!

Make it interesting

The key thing at a conference is to maintain your audience’s attention throughout the course of the day and the way to do that is to make the event as interactive as possible. Using the best technology available, you can ensure that you put on a visually appealing presentation. At The Brewery, we offer an integrated DB audio PA system and in house AV support to ensure that there are no glitches on the day. Furthermore, we have high-speed WiFi available so you and all your guests can access the internet and social media throughout the day.

Goodie bags

Everyone loves a little gift, so give your guests something to take away. Shopper bags are popular nowadays and if you display your conference name on it, they are great as an everyday reminder of the conference they attended. Don’t just throw in a pen and a mouse mat though – think about what is most relevant to your attendees and choose a gift which is relevant to the industry and something which they might use every day. The less chance there is of it going in the bin, the more everyday marketing you will get.

If you think The Brewery could be ideal for your next conference, then get in touch with us today.