How to choose your wedding flowers

An incredible wedding flower display

Whether you choose simple button holes, or want to decorate your entire venue with blooms, flowers will more than likely play an important part on your wedding day. Able to transform a space, add colour, or become part of a theme that runs throughout your wedding, flowers are not only a traditional part of a wedding, but can also be used in so many ways to add a touch of personality to your day.

With so many beautiful varieties of flowers and an abundance of suppliers, and of course an endless stream of images and ideas online, choosing your wedding flowers can feel like a daunting task.

Here’s our guide on picking the perfect flowers for your wedding day.

When are you getting married?

Once you have a date set for your wedding, you can start slimming down the options for your wedding flowers, as seasonal flowers will not only look better and be of better quality, but will be a lot cheaper too. If you have a florist, talk to them about the best flowers available at the time of your wedding.

For example, peonies are in season in the UK from mid-May to early July but would have to be shipped in from elsewhere if you are getting married outside of the British summertime. Likewise, hyacinths, orchids and roses can be in season in the UK throughout the winter months.

What is the theme of your wedding?

It’s important to consider the theme of your wedding before you start looking at flowers or talking to your florist, as generally your flowers should reflect the style of the day. For example, light coloured blooms mixed with lush greenery and roses would be perfect for a romantic, ‘fairytale’ wedding, whilst a mix of brights add a modern pop of colour to a more contemporary theme.

The way in which the flowers are arranged also contribute to the style and theme of the wedding. Whilst lush arrangements of big, soft blooms are romantic and whimsical, cleaner and more minimalistic arrangements appear more modern. If you’re having a formal wedding, neater and more traditional flowers would be a good choice, but a more relaxed day would call for looser arrangements that are mis-matched for a more casual look.

What’s your colour scheme?

If you’re unsure of where to start when it comes to selecting your wedding flowers, your colour scheme can be a good place to start. There are some flowers such as dahlias, carnations, roses and tulips which are available in a range of colours, whilst blooms such as peonies and hydrangeas are a bit more limited in their colour range.

Your wedding flowers don’t have to be an exact match to the rest of your décor, but you should certainly try to pick shades which will complement it. Consider the colours used throughout the wedding, from the invitations through to the table linen and bridesmaid dresses and take a few swatches or photographs with you when you meet your florist.

Simple, beautiful wedding flowers on table at The Brewery

What would work in your venue?

Your wedding venue automatically sets the tone for your big day, so choosing flowers to complement the space is a brilliant way to make sure the theme is consistent. Weddings taking place in grand venues may call for lavish arrangements of roses, orchids and flowering branches in timeless shades of white and ivory. More rustic settings, such as barns, often suit a more ‘boho’ approach, so consider a more garden-inspired look with crates of pretty, wild flowers.

Think about the characteristics of your venue, too. Beams can be decorated with vines and foliage, and if your venue has candelabras they can be adorned with blooms. If you have opted to have your ceremony in a large room with high ceilings, it’s a good idea to fill the space with large arrangements that won’t get lost, whereas ceremonies taking place in a registry office will need to be much smaller, and easy to install and take down in a short time.

If in doubt, chat to your venue about what flowers have worked well in the past, and you may get some inspiration from discussing some the weddings they have held there previously. No one will know what works best in their venue than the venue themselves, so ask them as many questions as you can before making the appointment with your florist.

Here at The Brewery, we work closely with florists at Hybrid, a London based studio with a fantastic reputation for their innovative floral design. Before creating your bespoke wedding package, our wedding planner will listen to your individual requirements and can source anything from flowers to entertainment.

With an emphasis on originality, The Brewery is located in the heart of London and boasts a range of unique and adaptable spaces, full of character and each available to host your wedding ceremony and reception. For more information about planning your big day at The Brewery, get in touch with us today.

4 things to consider when planning an international event

Despite the digital age we live in, face-to-face conferences and events still bring in attendees and speakers from all over the globe and, if anything, the digital landscape makes it easier than ever to bring in international crowds. Though attracting attendees from around the world is possible, organising an international event comes with its challenges. Here are four things to consider when planning an international event.

1. Timing is key

When organising a local event, it’s easy to take things for granted. If you’re planning an international event, you may be faced with a few hurdles. Allow extra time that may be needed to tackle language barriers (you may need to translate contracts, negotiations and paperwork), and remember that some countries may move at a different pace to what you’re used to. Think about timing when it comes to your attendees too – they will need extra time to sign up for an event overseas, so open registration as early as possible.

 

2.      Location is very important!

As tempting as it may be to host your international event in an up and coming location in an emerging market, choosing a venue which is both well connected and affordable to travel to will ensure you attract good numbers. Consider a venue close to an international airport, as well as train stations for those travelling from less further afield. It’s important that your chosen venue has plenty of hotels and restaurants within a walking distance – put yourself in their shoes and consider what you’d find useful after hours of travelling!

Make the journey as hassle free as possible – with the events industry thriving, your guests are likely to have a busy schedule, so don’t put them off your event by hosting it in a venue which is challenging to reach. To elevate any stress that might come with travelling, consider providing your attendees with a travel checklist, any information about local laws and customs, and use an app to keep them updated with travel updates and flight information.

3. Offer something special

As we’ve previously mentioned, the events industry is booming, and your attendees will no doubt have plenty to pick and choose from. Therefore, it’s important that you’re offering as much value as possible, especially if attending means travelling from overseas.

Invest in key influencers to pull in crowds and invite speakers from a range of backgrounds to cover a variety of issues. Don’t just stick to big name keynote speakers – think about other areas such as marketing, media experts and investors too. These days, people are looking for more value from events than ever before. Be forward-thinking and think about holding workshops, networking sessions and ensure your attendees are connecting.

4. Plan your schedule carefully

When planning your event schedule, take into account where your attendees are travelling from. It’s a good idea to start your event the day after their arrival to give them a chance to rest and settle into their surroundings after what may have been a long journey. Arrange a casual gathering such as a cocktail hour at a hotel where your guests can attend if they would like, network, get in the spirit, and retire to their room when they feel like it.

On the day, or days, of your event, a staggered, mixed schedule is best. Break the agenda into a morning session with a mid-morning break, followed by a lunch break and an afternoon session with another break mid-afternoon.

When it comes to serving meals, be considerate of where your guests originate. For example, in South Europe and the Middle East, dinners are not usually served before 8pm, and leisurely lunches are more leisurely than they are in the USA or Asia.

 

If you’re looking for a dedicated event venue in which to host an international event, take a look at what The Brewery has to offer. Our beautiful, historical venue in the heart of London offers so much more than your typical events venue. Just a 15- minute walk from thriving Shoreditch and less than 10 minutes from Liverpool Street, Moorgate and Barbican underground stations, The Brewery is within easy reach of transport links and we’re proud to provide exquisite food and drink, exceptional technology throughout, and plenty of nearly accommodation.

To find out more about hosting an international event at The Brewery, get in touch today.

Everything you need to know about serving wine at your event

 

When planning an event, especially one that involves food and drink, you want to feel as though you’re treating your guests to something special, and that the event is memorable for all the right reasons. We’ve discussed many times the importance of food at an event, and wine is equally as significant if you’re looking to impress your guests. Here’s our guide on how to ‘wow’ your guests with your wine selection at your next event…

How do you pick which wine to serve at an event?

Picking wine for an event can feel like a big job – with so many beautiful varieties, how can you choose a crowd pleaser? Generally speaking, it’s a good idea to pick at least one red wine and one white wine. Although popular choices such as Chardonnays and Merlots are people-pleasers, they’re not always the best option for big events, as they can overwhelm any hors d’oeuvres you serve and can be tricky to pair with lighter dishes. Instead, go for a wine that can served with all kinds of food, such as a Sauvignon Blanc and a Pinot Noir.

Which wines should be served first?

If your event involves food, you’ll certainly need to set some time aside to plan what wine you’d like to serve, and at which point. It’s a good idea to select your wine the same time you select your menu choices to ensure that it enhances the flavours of the meal, and vice versa. Your caterer should provide you with some valuable food and wine matching advice to help you get it just right.

As well as considering your menu, you should think about the best times at which to serve your carefully selected wine choices. Here are a few pointers:

• Avoid serving a powerful wine such as a Bordeaux before moving onto a lighter wine such as a Pinot Noir. You should go from light to full-bodied, as otherwise the tannins will stick to your palate and neutralise the more subtle aromas from the second wine. This is the case with white wines, too!
• There’s an exception to this rule when it comes to Champagne, which is always a hit and can be served before, during, or after a meal.
• As light-bodied wines should be served first, whites and rosés should come out before the reds, as the aromas of the fresher flavours need a clear palate to be tasted and enjoyed as they should be.
• Serve younger wines before serving aged wines later in the evening. This is simply because the beautiful aromas and flavours of older wines may be hard to live up to after they have been sipped!

How much wine will you need to serve at your event?

A good rule of thumb to make sure you have enough wine to last a meal is to assume that each guest will drink between half and three-quarters of a bottle each. If wine is also being served with the cocktails before dinner, then double that amount. It’s also important to remember that people tend to drink a smaller amount of red wine than they do white, so consider stocking up with a few more cases of white.

How should you serve wine at an event?

From the temperature of the wine to the vessel that it’s served in, there are lots of factors that could affect the taste of your carefully selected wine. Follow these rules to make sure it tastes just as good as you intended:

• Serve big reds such as Cabernet Sauvignon and Bordeaux at 18° to 20°C, medium-bodied reds such as Merlot and Pinot Noir at 15.5° to 18°C and light-bodied reds such as Bardolino at 13°C. When it comes to whites, pretty much all of them, including Chardonnay, Chablis and Pinot Grigio, should be served at 7° to 10°C. Sparkling wines and rosés are best enjoyed nice and cold, at around 4°C.
• Wine should be poured into a glass that is no more than two-thirds full. This allows room for the wine to be swirled, and the aromas to be collected in the top half of the glass, which makes for an entirely different wine-drinking experience!
• There’s nothing worse that having to wait at the bar to be served, especially if it means your guests may miss out on parts of the event. Make sure you have at least two bartenders for every 100 guests.

Here at The Brewery, we understand the significance of excellent wine at an event. That’s why our sales team are trained with the Wine and Spirit Education Trust to ensure they’re equipped with everything they need to know about serving and selecting the best wines, cocktails and beers at your event.

All of the wine served at The Brewery has been hand-picked from suppliers of different sizes, whether large or small boutique growers, from all over the world. Not only that, we also travel back to the source to take a look at how the wine is produced, and to be sure that only the best wine is selected for our customers.

If you’re planning an event, contact us to find out how we can impress your guests with menus from our award-winning chefs, and our selection of delicious global wines to match.

5 essential apps for event planners

Event organiser app

If you’re an event planner, or have ever organised an event for that matter, you’ll know how much time and effort goes into making everything come together.
Whether you plan events on a daily basis, or are just involved in managing a one-off gathering, you’ll be pleased to hear that there a plenty of apps out there that can make the event-planning process that little bit easier. Here are 5 apps you need if you’re planning an event…

1. HelloCrowd

We’ve talked time and time again about the importance of social media in the run up to your event, so why not create your own event-specific social network? HelloCrowd allows you to create your very own private social network where you can easily communicate with your attendees. You can share photos, videos and links, and just like many other social network platforms, users can like and comment on posts.
Better still, when the big day comes, you can display the feed on big screens to get more people talking. Ideal for encouraging interaction and engagement during your event, you can use the app to create live polls, as well as providing your guests with handy features such as schedules, maps and attendee profiles.

2. Trello

Described as ‘the business version of Pinterest’, Trello is the perfect space to organise your event project collaboratively with the rest of your team. You can share project notes, to-do lists and documents all in one place so you can collaborate in real time with any many team members as you wish. You can even make a ‘team board’ which quite literally gets all of your team on the same page!

3. Boomset

Thanks to apps such as Boomset and the ever-evolving use of tech at events, more painstaking tasks can now be automated, freeing up more time and budget for other areas. Designed for planning larger events, Boomset is an app which can handle guest lists and registration before the event, check-in and badge printing (amongst a whole load of other capabilities) during the event, and reporting and demographics once your event has closed its doors.

a group planning an event

4. Sli.do

We all know the importance of guest feedback. Getting insights and interaction from your attendees is crucial in improving on your event year after year. It’s also essential to do this quickly – leave it too long and your audience will already be thinking about the next event in their busy schedules. Sli.do makes it easy for you to get feedback quickly after your event has finished. Set some questions for your audience and give them a unique code so they can also ask and answer questions of their own.

5. Mention

Social media promotion plays an integral part in event planning, and you need to keep on top of what is being said when promoting your event. Mention is a social media monitoring tool that allows you to both see who’s talking about you on social media and engage with discussions right from your Mention dashboard. The tool also has the ability to find relevant social influencers to reach out to, will provide you with custom reports and analytics, and assign tasks and collaborate with the rest of your team.

Whether you’re holding a conference, a meeting or an exhibition, we know how important it is to be organised at every step of the event planning process. From the moment you enquire about any of our event spaces here at The Brewery, a dedicated co-ordinator will be assigned to you as a point of contact, and will help you with all of your questions, whether they be about the food and drink, or the audio equipment.

If you’re planning an event, whatever the size, get in touch with us today to find out more about our unique and versatile venue.

How to plan a Royal Wedding of your own

Tiara for a future royal weddingIn just a matter of days, on Saturday 19th May, people all around the world will be tuning in to watch Prince Harry and Meghan Markle tie the knot in what will undoubtedly be a lavish affair at St George’s Chapel in Windsor.

There has been lots of speculation about the details of the wedding, and although few of these details have been confirmed such as the florist, Philippa Craddock, and the cake maker, Claire Ptak of Violet Bakery, we’ll have to wait and see which traditions the couple have included in their big day, and which they have decided to abandon.

However the wedding of Harry and Meghan plays out, there’s absolutely no doubt that the occasion will be a spectacular one, much like royal weddings of the past. Known for their extravagance and grandeur, there are certainly a few traditions that can be incorporated from a royal wedding into a wedding of any size, without the need for regal titles!

Want to know how to integrate some of these elements into your own special day? Here’s how to plan a royal wedding of your own…

Reflect a family tradition in your flowers

Included in every royal bouquet since the wedding of Queen Victoria, myrtle symbolizes good luck in love, and it’s likely to appear in Meghan’s bouquet too. Including a flower with some significance, whether it be a family favourite or one that means something to you as a couple, is a lovely but subtle way of incorporating tradition into your special day.

Go for classic style

Ever since Queen Victoria wore a white wedding gown back in 1840, every royal bride since has followed suit – along with pretty much every other bride! It has also become customary for the bride’s dress to include lace of some kind.

Although we still don’t know what dress Meghan will choose (although it’s been reported that she’ll be wearing a Ralph & Russo gown, the designer of the dress she wore for the engagement shoot), we’re fairly certain that it will reflect the classic and elegant styles of those worn in previous royal weddings. Meghan herself commented, “Classic and simple is the name of the game, perhaps with a modern twist. I personally prefer wedding dresses that are whimsical or subtly romantic”.

If you’re keen on reflecting the elegance of a royal bride, a sparkling tiara is sure to set off your look. Another royal tradition, the bride is likely to wear one of these beautiful family heirlooms on the big day.

Wedding flowers

Make a donation to charity

It’s no surprise that Harry and Meghan won’t have a gift registry and have instead asked the public to donate to one of their designated charities. If this is something that you’d like to do on your wedding day, you can create your own gift list to help a good cause that is close to your heart.

Pick an impressive venue

It’s no surprise that royal weddings are often held in beautiful, historical buildings. As we know, Harry and Meghan will be getting married in the beautiful St George’s Chapel, Kate and William’s ceremony took place in Westminster and Charles and Diana got married in the stunning St. Paul’s Cathedral. As beautiful as these venues are, many of us don’t have the option to wed in such grand surroundings – but that doesn’t mean that your location will be any less ‘royal’!

The Brewery is a fairy tale setting with a fascinating history which makes for a wedding fit for royalty. Even so, that Kings and Queens themselves have visited the rooms and the beautiful cobbled courtyard.

If you’re looking for a wedding venue fit for a King and Queen, contact us today to find out more about how we can make your dream a reality at The Brewery!

 

The Brewery wedding venue in London
The Brewery – an amazing London wedding venue.

And the winner is… The Brewery!: The ultimate awards ceremony venue checklist

A grand celebration of achievement, talent and success: award ceremonies aren’t just your average event. For the event organiser, that means one thing – they need a special level of planning, too! You’ll want your attendees to feel as though they’re part of something important, even more so if they’re nominees, and that the event acts as a worthy reward for all their efforts and hard work.

So, what do all successful awards ceremonies have in common? The answer; A great venue. The setting of your awards ceremony is important – you’ll need to consider everything from the catering to the lighting, which should all result your ceremony having the ‘wow’ factor. The most suitable venue for your awards ceremony should include everything you need to impress your guests.

To make the process that little bit easier, we’ve compiled a checklist of things you’ll need to consider when looking for a venue for your awards ceremony.

1.      What is the capacity?

Once you have your guest list in place, you’ll need to consider the capacity of the venue, and whether it can accommodate all of your guests comfortably. Some venues, such as The Brewery, are able to offer some additional smaller spaces which can be used as press or VIP areas, which can offer some welcome extra space.

2.      How convenient is the location?

As with most events, the location of your awards ceremony is key to great attendance. Make sure you understand the demographics of your guests and choose a venue that is central and easily accessible by public transport.

3.      Is the catering appropriate for an awards ceremony?

There are two big reasons to make sure you hit the nail on the head with your food at your awards ceremony; although your event is primarily about honouring the winners, your guests will expect the food and drink to pay a big part, too. Award ceremonies are synonymous with great food, so providing anything less than spectacular may result in them being disappointed with the experience.

Secondly, awards ceremonies can be long! Provide plenty of food and drink to keep both engagement and energy high. As well as a venue with impressive catering, consider regular refreshments, as well as a bar – how else are your guests going to raise a celebratory glass for the winners?

4.      Does the format of the space work for an awards ceremony?

Just because a venue is beautiful, it doesn’t mean that it’s functional! The requirements of an awards ceremony are quite specific – the layout will need to accommodate a stage, a podium, and room for a seated dinner.

5.      Are the facilities up to scratch?

For total peace of mind, choose a venue which offers more than just a space. You’ll need to ensure that you have a main point of contact who can assist you with your planning, and most importantly, top-notch audio and visual facilities and support. What is an awards ceremony without great sound and lighting?

6.      Does the venue offer event design?

You’re going to want to create a sense of theatre for your awards, so make sure your chosen venue is able to provide or support creative event production. Whether it’s an awe-inspiring set or some impressive lighting, considering event design in your planning will guarantee a spectacular evening.

7.      Does the venue have the ‘wow’ factor?

To make your ceremony feel like a magnificent affair, you should consider a venue that is out of the ordinary to create a lasting impression. Choosing somewhere a little unusual, or with some historical significance, will provide your guests with a truly unique experience that they are unlikely to forget.

 

If you’re looking for a venue to host your awards ceremony, The Brewery can offer everything above, and so much more. Located in the spectacular 18th Century Whitbread buildings and easily accessible by public transport, The Brewery comes alive at special events.

The layout couldn’t be more ideal for an awards ceremony – the high ceilings and clear floor space means the views to the stage are completely unobstructed, and in the summer months, the 18th century cobbled courtyard offers an idyllic al fresco dining area.

To find out more about why The Brewery is the perfect setting for your awards ceremony, download our Awards & Dinners brochure, or get in touch with us today.

10 unique ways to entertain your wedding guests

 

If you are planning a wedding, you’ll be all too familiar with the must-haves that you need to book ahead of the big day. Although your wedding day is all about you as a couple, it goes without saying that you want your guests to have a good time and keep those dreaded lulls between the ceremony and the wedding breakfast to a minimum.

Securing an excellent caterer and an impressive band or DJ is a given, but what about those extra touches that will really imprint on the minds of your guests?

Here are 10 of our favourite (and unique) ideas to keep your wedding guests entertained throughout the day.

1.      Hire food stations

When it comes to wedding food, there are some truly innovative concepts around these days, which means you no longer need to settle for a three course, sit down meal. From sushi to tacos, pizzas to churros, organising a live food station at your wedding won’t only get your guests off their seats and mingling, but it will impress them too!

2.      Encourage some friendly competition

Wedding games have been increasingly popular over the last few years, but the fun doesn’t need to stop at traditional lawn games. Incorporate word searches and quizzes into your table settings to keep the introverted types amused, or get some friendly rivalry going with some table vs table trivia. And for the extroverts? A dance-off should keep them entertained!

3.      Think beyond a photo booth

Photo booths have become a wedding staple, but if you want to impress your guests, why not opt for something a little out of the ordinary? Some of the latest innovations in photo booths include selfie- stands (or iPad booths), GIF booths and ‘glam’ booths (you may have seen the Kardashians use these at their events!).

To create something really spectacular, install a show-stopping backdrop for photo opportunities. There are so many options that can be adapted to fit with your wedding theme, from stunning flower walls to sparkling cascades of fairy lights.

4.      Consider your venue

Picking an interesting wedding venue is key to keeping your guests engaged and entertained. Rather than a bland and uninspiring reception venue, pick somewhere full of character- it will act as a talking point and keep your guests entertained for hours, whether it be with photo opportunities or areas to explore.

5.      Mix it up!

Cocktails go down well in any situation, but how better to impress your guests than with a mixologist at hand to mix up a storm? Select a venue or caterer with an expert mixologist or look at hiring one for the day to not only serve delicious bespoke cocktails, but to give your guests a masterclass that they won’t forget, too.

6.      Encourage some DIY

Almost your entire wedding will have been planned down to the finest details, so why not hand over some creativity to your guests? Whether it be a desserts table, a DIY confetti station or a customised prosecco bar, your guests will love the opportunity to get involved and add their stamp to your special day.

7.      Go all out with the favours

Don’t underestimate the power of your wedding favours! Choose wisely, and you could keep your guests entertained for hours. Some of our favourite wedding favours have included temporary tattoos, personalised name badges (these make great conversation starters) and mini board games. If you’re having children at your wedding, keep them busy with treasure hunts and colouring in books.

8.      Start conversations

It’s not unusual to have a room full of guests who don’t know each other at your wedding, so starting conversations will encourage them to mingle and get acquainted. Table games will certainly help spark discussions, so prompt them when you can by providing tables with table topic cards, couple trivia, mad libs or cards for a game of wedding speech bingo!

9.      ‘Wow’ with performers

You don’t have to stick to a string quartet as your entertainment between the ceremony and the wedding breakfast- think outside the box to get your guests talking. There are so many more obscure acts that can be hired for your wedding day, from live painters to palm readers and comedians. For traditional weddings, opt for an opera singer or a harpist, or for the more eccentric couples, consider circus acts or singing waiters.

10. Remember – not everyone dances!

Once your DJ or band has taken to the stage, don’t forget any guests who don’t like to dance! Board game tables, lounging areas and casino areas are all great ideas for those who prefer to stay off the dancefloor.

 

If you’re looking for a wedding and reception venue in the heart of London that will get your guests talking, look no further than The Brewery on Chiswell Street. A unique venue with a fascinating history, The Brewery offers a fairy-tale setting for your special day. To find out more information, contact us today.

How to engage millennials at your next event

Born between the mid 1980’s and the year 2000, Millennials are becoming more and prominent in the business world, and in turn, more present at corporate events. For many industries, Millennials now make up a massive chunk of the demographic, so how do you appeal to this generation when you’re planning a corporate event?

Not only do event organisers need to tailor their events to attract Millennials, but they need to engage them when they get there, too. To meet expectations of this new attendee base, you’ll need to cater for their specific needs. Need some inspiration? Here are our tips:

Make your event worth sharing

This isn’t the first time we’ve mentioned the importance of social media at your event, and it’s even more so relevant when talking about Millennials. Creating photo opportunities is a sure-fire way to encourage your attendees to take out their phone and get snapping, so don’t forget to create an event hashtag and push it wherever and whenever you can.

When it comes to ‘Instagrammable’ opportunities, don’t stop at selfie walls and props – Millennials are known to enjoy sharing photos of their food on social media, so opt for a venue that can wow your guests with their food presentation.

taking a photo at an event

Use gamification

Some may say that it’s the Millennial’s love of video gaming that has led to their enthusiasm at even the hint of a challenge, but whatever the reason, incorporating gamification into your event is a great way of delivering interaction and innovation. Whether you include a gaming corner to encourage networking, carry out real-time polls or organise QR code treasure hunt, Millennials are sure to enjoy the interaction and engagement of playing whilst learning and networking at your event.

Incorporate technology

As we know, Millennials are extremely comfortable when it comes to tech, constantly on their devices, texting, tweeting and sharing photos to their online audience. To avoid total disengagement at your event, remember to consider tech-friendly offerings such as free high-speed wi-fi, charging stations and mobile event apps. Save on printing costs by eradicating old-fashioned paper marketing materials and give your guests everything they need on a USB device – it’s the greener option, too!

Get them involved

Millennials are notoriously unafraid to speak up, and they want to feel involved. Remember this at your next event and give your attendees the opportunity to participate where they can. Whether it be through social media, open-mic discussions or breakout sessions, encourage your attendees to collaborate and contribute, and shape their own experience in doing so.

millenials collaborating on bean bags

Focus on education rather than sales

No one likes a sales pitch, and Millennials have little patience for old-fashioned marketing methods. Rather than offering traditional presentations, provide your audience an opportunity to learn something new – think about the online classes and YouTube tutorials that this generation is used to and give them something that they perceive as being insightful and valuable.

 

A unique venue boasting high-end facilities, The Brewery is the ideal location for your next event. Situated next to cool and vibrant Shoreditch, we can provide everything you need to attract and engage Millennial attendees, from an outstanding in-house AV specialist, to award-winning chefs in a unique setting. If you’d like to find out more about how we can help you with your next event, get in touch today.

The Brewery Opens New Venue – The Grubstreet Author

A new events venue is coming to London, The Grubstreet Author on Milton Street in the heart of Moorgate, is a collection of three luxuriously designed spaces, operated by the team behind The Brewery.

Occupying a previously forgotten and derelict part of the original Whitbread Brewery, the venue will fulfil the need for smaller numbers and intimate events in the City. Comprising three striking rooms, each with their own history and story to tell, The Grubstreet Author is the modern events venue to spark imagination for up to 70 guests, and perfectly suited for meetings, private dinners or product launches.

With a private entrance on Milton Street, previously known as Grub Street, the venue takes its name from the bohemian area best known for publishing houses, poets and ‘hack writers’ during the 18th Century. The venue has been given new purpose with a contemporary design approach, featuring:

– The Cutting Room; a fully functioning cinema auditorium for 48 people. Restored to its former glory and enhanced with the latest AV, signature lighting and tiered red velvet cinema seating creates a quirky and elegant setting.

– The Sample Room; the former beer sampling area of the original brewery is a contemporary reception area for up to 70 to get the creative juices flowing. A metallic bar with glowing neon quill, bold herringbone floor and luxurious furnishings will become a feature for cocktail receptions and networking.

– The Pasteur Room; named after the original room in The Brewery for beer fermenting, the stunning tiled roof and commanding burnt iron chandelier is designed for private dining for up to 70. The Pasteur Room can be used in conjunction with The Sample Room to create a separate reception space to host larger standing events.

Simon Lockwood, creative director at The Brewery commented, “We are always looking for ways to develop our offering and with the launch of The Grubstreet Author, we are adding a whole new dimension to what we can provide to event organisers and guests. We’ve seen strong demand for more intimate events with a higher personalisation and exclusivity and have endeavoured to give clients the opportunity to combine luxurious dinning and furnishings with the functionality for corporate presentations. This is a new era for the whole team and we can’t wait for our clients to see the new space and be part of the exciting future for The Brewery and its venues.”

No matter the event, if it’s a high-profile presentation, awards dinner, conference, Christmas party or wedding receptions, The Grubstreet Author is an inspiring and luxurious venue to cater for a variety of occasions.

For more information and to book, please contact the team on 020 745 678, email info@grubstreet.co.uk or visit: www.grubstreetauthor.co.uk

A Gin-glish Country Garden Party…

As the sun finally makes an appearance in London, it feels as though summer is just around the corner. Here at The Brewery, there’s nothing we love more than celebrating the warmer months with annual summer parties in our courtyard, and this summer we’re pulling out all the stops and organising an English garden party like no other.

This summer’s party will see the courtyard transformed into a traditional, lush English garden in the heart of the city. Complete with planters, wisteria covered ceilings and an abundance of blooms, the marquees will make for an idyllic summer oasis for city dwellers in the height of summer.

To get you in the spirit of an English garden party, we’ve taken a look at the perfect summer drink renowned for its botanicals – gin. One of the most diverse liquors around, due to the fact that gin distillers are free to choose whichever botanicals they wish in the production process, they tend to distinguish their gin by varying the levels of botanicals they use. Although the plants and herbs that are added to gin are often dependent on where the gin has originated from, there are a few botanicals that nearly every gin producer adds:

Juniper berries

Described as being to gin what hops are to IPAs, gin is simply not gin without the addition of juniper –      the word gin itself is even derived from the it (from the French genièvre or the Dutch jenever). Dominantly pine-flavoured, and with varieties from all over the world, juniper berries tend to be fragrant and spicy, with a bittersweet taste.

Coriander seeds

Second in the list of the most important flavourings in gin is coriander seeds. With a complex taste, they provide a citrus top note to gin which is sometimes replaced with citrus peel as a less expensive option.

Angelica root

A key ingredient in the gin production process, angelica root holds the flavours of other botanicals together. With a nutty, sweet flavour, some say it tastes earthy and medicinal. Angelica seeds are also sometimes used in gin and add a slightly floral note instead.

Citrus peel

Both lemon peel and orange peels are used to flavour gin instead of the flesh, as the skin contains the majority of the fragrant and flavoursome oils. Both lemon and orange peel add a fresh citrusy flavour, depending on the type of lemon and orange, where they were grown, and whether they were dried or not!

Orris root

Mainly sourced from Italy, and with a taste that is likened to parma violets, distillers use orris root to ‘fix’ other botanical flavours and add perfumed notes to their gin. The root looks similar to ginger, and adds a woody, earthy flavour.

Aside from these typical botanicals that you can find in a classic London dry gin, there are so many more options to discover such as lemongrass, lavender and Douglas fir to name just a few. There really is a gin to suit everyone!

How to make the perfect gin and tonic

We couldn’t possibly write about gin without sharing our favourite way to serve it. Here are a few steps to the perfect G&T:

• Don’t just stick to lemons and limes when serving your G&T. Highlight the botanicals in your choice of gin by switching up the garnish. Grapefruit, citrus peel and cucumber work will with floral gins, whilst rhubarb and olive are great with dry gin.
• Drink your gin from a big, bowl shaped glass. This will help open up the flavours, as well as give you lots of room to fill the glass with large ice cubes which will melt slowly as to not dilute the taste.
• Whilst choosing the perfect gin is important, your choice of tonic is equally so. Using a below par tonic will only overwhelm the gin, so choose wisely!

If visions of cold gin and tonics paired with fresh botanicals have got you dreaming of an English garden party in the height of summer, why not enquire about our summer parties at The Brewery? As you enter into the luxuriously furnished marquee which has been transformed into a traditional English garden, you will be greeted with a cocktail on arrival before enjoying a delicious BBQ menu and unlimited beer, wine and soft drinks until 9pm. When the sun sets, head inside The Brewery where you can carry on the party into the night.

Ideal for companies of any size, all-inclusive packages are available for parties from 80-100. If you’d like to find out more about our 2018 summer parties, get in touch with us today!