An annual black-tie gala with a different theme each year
Awin
Since 2008, The Brewery has hosted Awin’s annual Black-Tie Gala, an event that brings together their key clients and partners to celebrate the company’s growth and success.
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About Awin
Since 2000, Awin has pioneered affiliate marketing partnerships. Awin has played a pivotal role in setting industry standards over the past 23 years, by developing innovative technology, cultivating excellent service, and introducing world-leading brands to the affiliate marketing channel. Awin forms a global affiliate network powered by 17 offices worldwide. Their team of over 1,400 dedicated employees collaborates with a vast network of over a million contributing publishers and 30,000 advertisers. Together, they strive to redefine the marketing landscape.
The Annual Black-Tie Gala is a highlight in Awin’s event calendar, bringing together key clients and stakeholders for an immersive evening of entertainment, fine dining, and networking. The gala serves as a platform to celebrate achievements, strengthen industry relationships, and showcase the company’s ongoing innovation.
Each year, the event is built around a distinct theme, transforming The Brewery into a captivating setting that offers guests a fresh and unique experience. For the 2024 event, titled ‘Thrive’, the venue became a tropical jungle, with cascading foliage, botanical installations, and vibrant greenery enveloping the space. Guests were immersed in a lively and engaging atmosphere from the moment they arrived, greeted by hummingbird stilt walkers, live music, and an interactive photo booth. The evening was carefully designed to foster connections, with the introduction of the butterfly badge initiative – a creative networking tool that encouraged attendees to spark new conversations throughout the event.
Statistics
Guests
440
Rooms used
4
Day event
1
WHY DID THEY CHOOSE US
Awin’s Annual Black-Tie Gala has been hosted at The Brewery since 2008, with Bamboo Events leading the planning and design. Each year, Bamboo Events develops a concept ranging from a circus-inspired evening with clowns, bearded ladies, and an animatronic polar bear to a 1950s rock ‘n’ roll prom complete with a live band, cheerleaders, and roller skaters.
While Awin sometimes suggests themes, Bamboo Events takes those ideas and elevates them into something truly unique. In 2018, a request for a Spanish theme evolved into a Havana-inspired celebration featuring a Cuban band, a Carnival Parade, and a tequila trike. Inspiration is drawn from books, films, history, and global cultures, ensuring each year’s concept is distinctive and engaging.
As part of their service, Bamboo Events conducts a comprehensive venue search to find the perfect match for their client’s brief – and The Brewery continues to check all the boxes for Awin. Its central location, versatile event spaces, and seamless production capabilities make it an ideal choice. The venue offers dedicated areas for a drinks reception, dinner, and afterparty, allowing the evening to flow effortlessly. With ample theming opportunities, green room facilities for performers, and adaptable spaces that accommodate ambitious event designs, The Brewery provides the perfect blank canvas for Bamboo Events to work their creative magic.
Collaboration is key to the event’s success, and The Brewery’s expert in-house team works closely with Bamboo Events to ensure every detail is well executed, from production to catering. The bespoke three-course menu, skilfully created by our chefs to complement the theme, is always a highlight, with the kitchen team ensuring both presentation and flavour exceed expectations.
The Food and Drink
Committed to tempting the appetite and quenching the thirst of every guest, The Brewery’s dedicated team of chefs created a bespoke three-course menu.
Dinner
- Seared carpaccio of wild venison, Asian salad, sesame dressing, fresh pear, blue meat radish, ginger-pickled cucumber and a bibimbap sauce emulsion
- Carrot tartare, pickled carrots, chamomile drizzle, toasted pumpkin seeds, honey-roasted carrot purée, tarragon oil and a carrot & pumpkin seed madeleine (V)
- Roasted beef striploin and beef cheek kromesky, fried potato rösti, grilled artichoke hearts and baby leeks, béarnaise emulsion, beef jus and tarragon oil
- Moroccan-spiced roasted romanesco with a quinoa tabbouleh, butternut squash purée, confit purple sweet potato, crispy romanesco leaf, pomegranate seeds and a za’atar-spiced preserved lemon purée (VE)
- Chocolate parfait, salted caramel ice cream, vanilla marshmallow, coffee chocolate soil (V)
- Coconut and hibiscus panna cotta, cinder toffee, mango sorbet (VE)
The Result
The partnership between The Brewery, Bamboo Events, and Awin has flourished over 14 successful events, creating a legacy of memorable experiences for gala attendees. The venue's ability to reinvent itself for each theme, combined with consistently outstanding service and food, has made it the natural choice for this gathering. The 2024 gala upheld this tradition, delivering another remarkable evening for guests.
Once again, The Brewery delivered an outstanding experience for Awin’s Annual Black-Tie Gala. The seamless coordination, exceptional service, and consistently high-quality cuisine contributed to yet another successful event. The feedback from our guests was overwhelmingly positive, with many praising the dining experience and the overall atmosphere. The Brewery is more than just a venue - it’s a team of dedicated professionals who help bring our creative visions to life. Thank you for your unwavering support, expertise, and commitment to excellence.
Emma Knights, Event Director, Bamboo Events Ltd
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