THE GRUBSTREET CELLARS HOSTS ENCHANTING ARTIST OF THE YEAR AWARDS FOR NYX UK

The Grubstreet Cellars proudly opened its doors to host a glittering awards ceremony for leading cosmetics brand, NYX UK.

Make An Enquiry

What We Did

Sponsored by health and beauty giant, Superdrug, and the help of Perfect Cartel Agency for the organisation, the event welcomed 56 guests to mark the NYX ‘Artist of the Year’ awards, a creative competition judging make up mastery. Our venue played host to the prestigious ceremony, with the London awards part of a series of exciting events taking place simultaneously in other parts of the world.

With a vision to transport guests into scenes inspired by the literary and cinematic classic, Alice in Wonderland, we transformed our charming event spaces to make for a glittering, fairy tale celebration. In need of a cutting-edge environment offering something a little different to guests, The Grubstreet Author was the perfect choice for NYX UK.

Statistics

Guests

Rooms used

Day Event

How We Did It

A choice of rooms and event spaces was of paramount importance to NYX UK, with the client looking for a range of quirky areas offering guests space with a fantasy twist.

The Cutting Room, a unique remastered cinema space and the contemporary Sample Room had instant appeal from the first site visit, fitting the desired vision perfectly.

The result? A fairy tale setting to host the awards, together with a stunning backdrop to showcase the NYX range of products.

The Sample Room was given a magical Alice in Wonderland theme for a drinks reception, together with a candy bar and a photobooth.

Guests then moved to our intimate theatre space, the Cutting Room, for a screening and the awards ceremony, which included a video clip showcasing the skills and attributes of each nominee. After the awards ceremony, guests returned to the Sample Room for tempting ‘Afterdark’ cocktails and a delicious selection of ‘grab food’

The Food and Drink

Committed to tempting the appetite and quenching the thirst of every guest, The Brewery’s dedicated team of chefs created a selection of delectable food and drinks for the event.

The mouth-watering ‘grab food’ included:

Tomato and goat’s cheese pissaladiere with squashed black olives and thyme
Buttermilk chicken slider, BBQ sauce and pickle

Taramind tofu, charred broccoli, pickled vegetables and dashi sauce bao bun
Fish and chips, tartare sauce and petit pois

The many refreshing drink creations included strawberry daiquiris served in jars

The Result

Our dedicated team worked tirelessly to ensure each detail was executed to perfection and the requirements of NYX UK came to life in true fairy tale fashion. The result was a glittering celebration, with all who attended enjoying the event’s spaces, delicious cuisine and talent of NYX professionals.