Empowering Women Through Fitness and Beyond

SWEATY BETTY

The Brewery had the privilege of hosting Sweaty Betty’s 25th Birthday celebration, an event dedicated to both the brand and the women it empowers.

Make An Enquiry
Sweaty Betty QC
Sweaty Betty QC Show Audience
Sweaty Betty USR
Sweaty Betty Haka USR
Sweaty Betty
Sweaty Betty QC Fashion Show

About Sweaty Betty

Sweaty Betty, the global activewear and lifestyle brand exclusively designed for women, believes in embracing our bodies and what we can do with them. Since 1998, they have been at the forefront of performance and style, leaving their mark with their immensely popular Power Leggings - a favourite among women worldwide, with a pair being purchased every minute!

Yet, Sweaty Betty is about more than just stylish activewear; it's a vibrant community that embodies an adventurous spirit. Their mission is to empower women on their journey to feeling amazing. It's not about the body you want - it's about the body you have and what you can do with it. Their products are designed to enable fitness that fits you, understanding that stylish leggings and sports bras can play a role in that journey. Beyond fashion, Sweaty Betty is an environmentally conscious brand, using responsibly sourced materials and even crafting clothing from recycled bottles.

Statistics

Guests

108

Rooms used

4

Day event

1

WHY DID THEY CHOOSE THE BREWERY

Sweaty Betty's decision to host their event at The Brewery reflected the strength of our past collaborations. Having previously hosted an event at The Brewery, they were impressed by the exceptional service and inviting atmosphere that the venue provided. Their firsthand knowledge of our capabilities, coupled with positive encounters in the past, made us the right fit for their event.

Our dynamic spaces seamlessly adapted to meet the requirements of the event. The Lower Sugar Room served as a catering hub, while in the Upper Sugar Room, plenary sessions took centre stage, providing an ideal setting for core discussions and impactful presentations, as well as a captivating Haka performance.

Meanwhile, behind the scenes, the King George III room was transformed into a bustling changing room, setting the stage for an electrifying fashion show that unveiled the latest collection in the adjacent Queen Charlotte room. 

Wrapping up the day on an enjoyable note, the Grubstreet Author’s Sample and Pasteur rooms became the perfect spaces for a celebratory drinks reception to mark their 25th birthday, complete with a live band. Guests departed with goodie bags, the perfect finale to a day filled with style and inspiration.

Conference space
Sweaty Betty QC Runway

The Food and Drink

Committed to tempting the appetite and quenching the thirst of every guest, The Brewery’s dedicated team of chefs created a selection of delectable food and drinks served throughout the day. The mouth-watering menu included.

Food icon

Arrival Break

  • Strawberry & watermelon smoothie
  • Dark chocolate cherry & espresso smoothie
  • Raspberry & vanilla chia pudding granola pots
  • Cinnamon swirl & apple loaf
  • Vanilla & hazelnut Danish
  • Mini croissants, pain a la crème, pain au chocolat & pain aux raisins

Mid-Morning Break

  • Smoked bacon, asparagus & gruyere puffs
  • Vegan apricot & ginger energy bars
  • Red velvet crinkle cookies
  • Cherry & coconut slice
  • Spinach, tomato basil & mozzarella galettes
  • Dark chocolate & olive oil slice

Food Stall Lunch Menu

SALAD

  • Thai beef salad, dressed vermicelli noodles and vegetables, toasted sesame seeds, fresh mint, crispy noodles, crushed peanut crumb and chilli oil

OPEN BOXES

  • Breaded chicken katsu bao bun, Asian slaw, pickled red onion & chilli, spring onion and coriander
  • Beer battered Baja style fish taco, Mexican slaw, mango & chili salsa, fresh coriander
  • Beer battered Baja style cauliflower taco, Mexican slaw, mango & chilli salsa, fresh coriander
  • Korean barbecued aubergine donburi bowl, dressed brown rice, Asian pickles, edamame beans, beansprouts and coriander

DESSERTS

  • Rhubarb and custard open macaron, white chocolate custard, rhubarb jelly & ice cream
  • Dark chocolate & orange panna cotta, passion fruit gel, raspberries, blood orange sorbet & olive oil crumble

The Result

The Sweaty Betty event was an unquestionable success, centred around the theme of celebration – their 25th Birthday and 25 years of celebrating sisterhood and their mission of empowering women through fitness and beyond. The conference united participants for an exhilarating day, leaving them feeling enriched, inspired, and celebrated for the brand's ongoing success.

We had a brilliant event, and I wanted to pass on our thanks to all the team for making it such a wonderful day. They were on it from the moment we arrived, and they were there for anything we needed, making sure the day ran smoothly. We couldn’t have done it without them.

Retail Operations Manager, Sweaty Betty

Make An Enquiry










    To view our terms and conditions click here.

    Related Case Studies

    KELLY & ANDREW
    Case Study

    KELLY & ANDREW

    Read the Study
    Tealium: Digital Velocity 2025
    Case Study

    Tealium: Digital Velocity 2025

    Read the Study
    FESTIVAL OF MARKETING
    Case Study

    FESTIVAL OF MARKETING

    Read the Study