What is a Hybrid event?
A hybrid event uses a platform, production and technology to bring a live and virtual audience together. It bridges the gap between the live and virtual worlds, to help create a shared event experience, where everyone feels involved.
Hybrid events are not new, for years TV audiences have been engaging with live shows, such as X Factor and attending festivals, including Glastonbury, from the comfort of their own homes. Apple broadcast the launch of new products around the world, and e-gaming tournaments, such as League of Legends, have audiences of over 40 million online viewers simultaneously engaging with the live event.
Advances in technology have made hybrid events more affordable and accessible, with most planners now looking to incorporate a hybrid element into their event. The Brewery, in conjunction with our in-house audio visual provider, Encore, are able to provide a full suite of end to end hybrid event solutions.
Hybrid Events at The Brewery
The Brewery has worked alongside Encore to create range of hybrid solutions to enhance your live event at the venue, and help you reach and engage with a wider online audience. Encore are able to add an element of hybrid to a range of event types, including conferences, meetings, award shows and exhibitions. The hybrid requirements for each event may differ and Encore will take the time to understand your needs and recommend the best solution for you. Download our hybrid events information pack today.
Hybrid Event Components
Event Platform and Digital Products
It is important to choose the platform that will get the most out of your event. Chime Live is Encore’s dedicated platform, that’s been built for hybrid. It offers a huge range of functionality that can be tailored to your needs and budget. If Chime isn’t the best solution for your event, or you have a platform that you’ve used in the past, Encore will incorporate this into their planning.
Presentation Stages and Pop-up Studios
It may be that you want to create exclusive online content or broadcast a message across all rooms in the venue, in this instance Encore are able to create additional stages and studios within The Brewery. Learn more about our studio options by reading our brochure and find a guide to pricing here.
Strategy, Creative and Design
Encore’s on-site team at The Brewery are experienced in delivering hybrid events and will work alongside you to create your strategy as well as a creative solution that delivers on engagement, value and ROI.
The Brewery’s partnership with Encore means our on-site team have access to one of the world’s largest technical event equipment suppliers. No matter how big or small the requirements the latest technology will always be on hand, delivering a show stopping hybrid event to your audience.
Event Production and Execution
The on-site production team from Encore have built up a wide array of experience across a range of previous hybrid event projects. This expertise, mixed with the experts across the wider Encore Europe team, means that your event delivery and production is in very safe hands. Areas of specialisation include set design, production studios, virtual broadcasts, streaming production and direction.
The Six Drivers of Hybrid Event Success
Planning a hybrid event can be daunting, especially if it’s new and unfamiliar. Many event organisers want to add a hybrid facility to their event but don’t know where to start and are worried it may be too expensive or complicated. To make life easier, Encore have created the ‘Six Drivers of Hybrid Event Success’ this details, in six easy stages, the key factors that should be considered when planning to make your event hybrid. Download the Six Drivers of Hybrid Event Success guide.
To contact a member of our team about hosting your next hybrid event at The Brewery click here.