Shout about your new product, create excitement and maximise exposure to your target audience at The Brewery
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Whether you’re launching a product or a service, here at The Brewery, we have stylish, inviting and exciting spaces available to hire for your product launch event.
With a full range of facilities available on-site to support your launch event and our in-house team ready and waiting to source anything you need, you’ll be in good hands.
Who We've Hosted
From startups to some of the biggest brands in the world, The Brewery is their trusted venue of choice. We look forward to adding your name to the list soon.
Book NowTo ensure that your brand launch event leaves a memorable first impression, it’s important that no stone is left unturned in the planning process. After all, this is one of the biggest opportunities you’ll get to set a tone for your new product or service, so details count.
When you book an event at The Brewery, you’ll have the luxury of having one point of contact during the entire planning process. As specialists in creating perfect launch events with our clients’ bespoke requirements in mind, we pride ourselves on consistently delivering the finest events with style and confidence. Our ultimate goal is to help you to plan a launch event that optimises sales, builds credibility and maximises exposure.
The Brewery not only boasts historical charm and character, but also offers a host of impressive spaces of varying sizes to suit your individual needs.
Room Capacity
Porter Tun – 700
King George III – 390
Sugar Rooms – 120
Queen Charlotte - 150
Pasteur Room - 60
Sample Room - 60
The Gallery
The Brewery has hosted many product launches for fabulous brands, here’s just a few photos to see how they used the spaces
What makes an event at The Brewery special?
Rich in character, The Brewery boasts a historic and truly unique conference venue.
Event Spaces That Meet Your Needs
Each of the areas available for product launches were originally part of the brewing process and have been transformed to accommodate events of any scale. These rooms each offer their own distinctive character, featuring original details that will captivate your guests while maintaining full functionality.
With a variety of spaces on offer, we can easily host both small and large product launches. For bigger events, we can combine multiple rooms to create extra catering zones. Our one-of-a-kind venue provides exceptional flexibility, ensuring we can adapt to your specific needs.
Audio Visual Facilities
As a top conference venue in London, The Brewery, in partnership with Encore, takes pride in delivering cutting-edge, comprehensive audio-visual production services. Additionally, every space is equipped with a built-in DB audio PA system and LED lighting.
If you're looking to enhance your event with AV elements, our team of in-house specialists is available to assist. Alternatively, should you prefer to use your own AV crew, this can be arranged in advance, subject to applicable fees.
Quality Food and Drink
Attentive and Experienced Service
Our planning team will collaborate with you from the initial discussions right through to the conclusion of your drinks reception. With extensive experience managing events of all types and sizes, our planners can recommend the best options to ensure your event’s success.
On the event day, responsibility will be passed to our highly experienced operations team. Your dedicated event manager will oversee every detail, ensuring everything runs smoothly and on time while upholding exceptional customer service throughout.
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Product Launch FAQs
What is a product launch event?
A product launch event is a meticulously planned and executed gathering designed to officially introduce a new product to the market. It's an opportunity for a company to showcase the features, benefits, and unique selling propositions of their latest offering to a selected audience, which typically includes media representatives, industry influencers, potential customers, and stakeholders.
Where can I host a book launch in London?
In London, a city steeped in literary history and culture, there are numerous venues where you can host a book launch. However, if you're looking for a location that combines historical elegance, contemporary facilities and elegant setting, The Grubstreet Author stands out as an exceptional choice.
How to plan a product launch event?
Hosting a product launch event involves careful planning and attention to detail to ensure that the product is introduced to the market effectively. Here's a step-by-step guide to hosting a successful product launch event at a venue like The Grubstreet Author:
Who to invite to a product launch?
Inviting the right mix of people to your product launch is crucial for creating the desired impact and buzz around your new product. Here's a list of key invitees to consider for a product launch event at a venue like The Brewery:
Remember, the key to a successful product launch invitation list is to focus on quality over quantity. It's not just about filling the room; it's about filling it with the right people who will be genuinely interested in your product and have the influence to spread the word about it.
How do I get to The Brewery by London Underground/bus/other transport?
The Brewery is close to Liverpool Street, Moorgate and Barbican stations. The venue is also served by at least 10 bus routes. For more information, see our Contact Us page.
