WALLPAPER AND COLOUR OF THE YEAR AWARDS IN THE GRUBSTREET AUTHOR

Graham & Brown took over The Grubstreet Author for the reveal of their wall paper of the year

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What We Did

Graham & Brown took over the Grubstreet Cellars for an intimate launch of their 2023 wallpaper of the year.

With their business turning 75 years old in 2021, multiple television adverts, newspaper articles and having had multiple recognitions from the royal family Graham & Brown were looking for a venue, to host their new product launch that lives up to those incredible standards. The Grubstreet Cellars is the perfect option to hold a more intimate event with access to three separate rooms as well as it being secluded from the rest of the venue.

Statistics

Guests

Rooms used

Day event

How We Did It

The space was transformed with samples of the new wallpaper, patterns and props, allowing Graham & Brown to customise the space to make it their own. Along with the custom boards and panels archways, Graham & Brown brought custom linen, place cards, table centres and napkins to dress the tables in the Pasteur Room. They also brought in a bed and bespoke bedding which was the centre piece of the Sample Room.

To add some additional personalisation, ties with pattern of the 2023 wallpaper of the year were provided for The Brewery staff to wear.

The event started in the Cutting Room, where the guests were welcomed with a glass of prosecco in the foyer and showed to the cinema room to watch a presentation announcing the new design and colour of the year.

Once the presentation ended, the Sample Room doors were opened for a grand reveal to the redesigned room and guests could admire the design while enjoying our 45-minute sparkling wine reception.

After the drink reception, the guests made their way into the Pasteur Room to enjoy a 3-course choice menu.

The Food and Drink

Committed to tempting the appetite and quenching the thirst of every guest, The Brewery’s dedicated team of chefs created a selection of delectable food and drinks served throughout the day. The mouth-watering menu included.

Dinner

Salmon Gravlax, poached rhubarb, crème fraiche, rhubarb, white balsamic dressing, pistachios & nasturtium leaf
Warm Teriyaki duck croquette, Pickled baby vegetables, pak choi, sesame, avocado, cashews & wasabi yoghurt
Burrata, tomatoes, pesto, olives, balsamic pearls, parmesan shards & toasted tomato focaccia slice (V)

Baked cod with curried gnocchi, paneer, onion bhaji, cauliflower, raisins, spiced lemongrass & coconut sauce
Black garlic & sesame glazed chicken, fried five spiced chicken nugget, potato roti, pickled mushrooms, chilli infused corn, shiitake & soy sauce
Spiced infused paneer, curried gnocchi, paneer, onion bhaji, cauliflower, raisins, spiced lemongrass & coconut sauc

White chocolate & orange fondant, white chocolate soil, blood orange sorbet & sesame cracker
Basque cheesecake, Pedro Ximenez, olive oil biscuit, raspberry sorbet

The Result

The synergy between Graham & Brown's creativity and our team's expertise and professionalism resulted in a successful and intimate product launch. This event is the perfect example of a full take over of the Grubstreet Cellars and great use of the venue to create an intimate and sophisticated event.