AR for events guide 2026

June 1, 2024

Augmented Reality, or AR as it is commonly known, is changing the way people see events- quite literally. Offering a new world of opportunities for brands and exhibitors, by adding computer-generated elements such as video, graphics and sound to a person’s view of reality, AR in events enables event organisers to create a completely immersive environment for their attendees. Customisable, suitable for most businesses, and a sure-fire way to enrich the attendees' event experience, AR is a tool which has the potential to make your event a big hit.

Better still, the latest innovations in mobile technology mean that more people have access to AR apps on their handsets, and there’s no need for headsets or trailing cables that we associate with similar tech, such as VR.

AR may be trending in the events industry, but how can it be utilised by event organisers to enhance the experience for their attendees? Here are just a few examples.

Make an impact at your event with AR

How is AR used in events?

Take your attendees on a journey

By using AR, you can transport your attendees wherever you wish, without leaving the event venue! This is particularly useful when promoting a location, as seen in an instalment for Cambridge University which allowed visitors to the photo booth to ‘appear’ on campus, and even enabled them to walk around the venue.

Give attendees more information

Events and stands can get busy, so how can you give your attendees the opportunity to find out as much information as possible, without the need to speak to a representative? Certain AR apps can identify objects or sources at the event, and consequently unlock more relevant information online. This results in the attendees having a wealth of information at their fingertips that they may never have had the chance to see using their eyes only.

Encourage your attendees to visualize

AR is perfect for enabling your attendees to visualize something that isn’t physically there. Ideal for those exhibiting products that would otherwise be impossible to show or transport, brands can augment their products without the handling costs and transportation that would otherwise be involved!

Transform sponsorship opportunities

Anything is possible in an augmented world, which is incredible when it comes to sponsorship opportunities. Want a larger-than-life banner scaling across high, impossible to reach ceilings? This may not be possible, or practical, in reality but, with the use of AR, (almost) anything is possible!

Market your event with AR

Through the use of AR technology, you can market your event before, during, and after the event. Custom Snapchat geo-filters are ideal for promoting your event, appearing on your attendee’s social media accounts for 24 hours to promote your event in a really fun and interactive way.

Navigate attendees around your event

No matter how good a map is, sometimes navigating your way around a busy event can be challenging, and if a last-minute change means a stand has to move, what use is a map anyway? Indoor GPS technology for large events is just around the corner, meaning AR technology can be utilised to navigate your attendees around an exhibition, complete with virtual signage!

Augmented reality events example

Augmented Reality (AR) events leverage technology to enhance the attendee experience by overlaying digital content onto the real world. Here are some examples of AR events that showcase the diverse applications of this technology:

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• Virtual Try-Ons: Beauty brands use AR to allow customers to virtually try on makeup products, hairstyles, or accessories before making a purchase.
• Product Demonstrations: Companies showcase new products through AR experiences that allow attendees to interact with 3D models and explore features in real-time.
• Interactive Booths: Exhibitors use AR to create interactive experiences at trade show booths, such as virtual product demonstrations, gamified activities, or informational overlays.
• Digital Signage: AR-enhanced signage provides attendees with additional information about products, services, or exhibitors when viewed through a mobile device.
• Immersive Brand Experiences: Brands create immersive AR experiences that allow attendees to interact with branded content, characters, or mascots in real-world environments.
• Live Performances: Artists and performers use AR to enhance live performances with visual effects, animations, and interactive elements that engage the audience

AR in events FAQs

• What is an augmented reality event? An augmented reality (AR) event is an event that incorporates AR technology to enhance the attendee experience by overlaying digital content onto the real world. In an AR event, attendees use mobile devices such as smartphones or tablets to view and interact with virtual elements that are superimposed onto their surroundings in real-time.
• How can AR be used in exhibitions? Augmented Reality (AR) can be effectively used in exhibitions to enhance attendee engagement, provide interactive experiences, and showcase products or information in innovative ways. This could be virtual product demonstrations, Interactive booth experience, augmented signage and wayfinding, gamified experiences, immersive brand activations.
• Do the attendees need to download an APP to use AR in the event? The need for attendees to download an app to use AR in an event depends on the specific implementation and goals of the event. Ultimately, the decision to require attendees to download an app for AR participation will depend on factors such as the event's objectives, audience demographics, technical requirements, budget considerations, and the desired level of attendee engagement. Event organizers should carefully evaluate these factors and choose the approach that best aligns with their goals and audience needs.
• Is the AR in events expensive? The cost of implementing augmented reality (AR) in events can vary widely depending on several factors, including the complexity of the AR experiences, the scale of the event, the technology used, and the level of customization required.

Create the perfect AR event with The Brewery

The Brewery is ideal for tech-based events where large numbers of delegates need to connect via handheld devices, and we’re proud to offer unrestricted bandwidth throughout the venue, making it the perfect space for any interactive technology or product demonstrations. So much is possible with AR technology, and The Brewery is the perfect event venue to execute your vision.

If you’re looking for the perfect event space in London, contact us today.