The power of storytelling and bringing brands to life

Amazing christmas party costume

Talk to anyone in the events industry and they’ll tell you that storytelling is one of the key aspects of planning and theming an event. Guests love being more than just bystanders, involved in the event instead of looking in from the outside.

Storytelling can do so much more than simply adding an experience to your event, it can also help bring your brand to life, both at the event and afterwards when people remember the day and associate the memories with your brand. Live events have boosted in popularity for that very reason, allowing the customers to build loyalty and connect with the companies in a more meaningful way.

Simon Lockwood, Creative Director at The Brewery, who works on all the events we hold – from Halloween and Christmas parties to weddings and conferences – believes the best way to start when creating an interactive, immersive event is to create your story.

“Like any good story, your event should have a clear and cohesive narrative which guests are made well aware of in advance. Start with the invites so that they know right from the outset that this is no ordinary event.”

Establishing expectation is key to building the kind of experience that guests will be talking about for months afterwards. Building up anticipation, teasing just enough of the event to get people theorising, is a great way to give enough to intrigue guests while leaving the surprise for the night itself.

“When telling a good story, it’s often the things you leave unsaid that stand out the most. Even if you don’t think it will be appreciated or noticed, the little details often make all the difference to guests and is a great way to highlight the intricate thinking that goes into your brand activations.”

An example of this can be seen in our House Macabre Halloween event in 2016. We gave guests individually personalised tarot card invitations, which included a link to the digital website and led guests to an online clock, counting down until the event.

The event drew out the element of anticipation even further on the night, starting with guests arriving at the venue to see a crashed car outside the front wall, heading up the stairs to the venue space surrounded by hanging black and white photographs, and squeezing past a weeping widow, before entering the venue space. Creating a journey is a crucial part of the storytelling experience, since it dramatically speeds up the feeling of connection between guests.

“Implementing this can be a hugely effective method for brands and businesses to create a sense of community in a short period of time,” Simon explains.

One of the ways that we engage our guests is through the use of a themed cast. Each of our Christmas and Halloween parties includes a group of cast members, dressed in the style of the event theme, who mingle with the guests and tell their stories, adding to the depth of the event narrative.

“A great tale drags us in and makes us feel like a member of the cast. That’s exactly what you want to achieve through live events. You want your guests to be active members of the story rather than passive observers going along for the ride.”

As Simon adds, “Immersive events should do everything they can to keep guests wrapped up in the story being told and avoid breaking the illusion at all costs.” This approach, making sure that every detail is considered, is a fun way to show showing potential clients that serious consideration has been put into your event. This sets the scene for your performance as a business as a whole.

Fun Halloween party theme

Your guests want to be part of the collective experience, part of something not only bigger than themselves, but part of a once-in-a-lifetime event. This emphasis on storytelling not only brings your brand to life, and to the forefront of your guests’ minds in the months following, but also creates an event that’s worth much more than its individual components.

The messages that your guests will receive, beyond the story experience itself, of dedication, adept planning, creativity, attention to detail and a sense of community will stand you in good stead far beyond the final curtain fall at the end of the night.

“If you can create an incredible story, fill it with intricate and amazing details and then make your guests feel like the star of the show, you’ll create an event which is worth much more than the sum of its parts. For us, that’s the true hallmark of a great storyteller.”

If you’d like to book a Christmas or Summer party at The Brewery, or talk to our events design team to find out what one-of-a-kind theme we could create for your conference, event, wedding or party, simply contact us here and we’ll get that creative, storytelling journey started.

The Brewery and Speakers Corner encourage audiences to unleash their inner rock star at Knowledge Guild

The King George III room at The Brewery setup for the Knowledge Guild Conference

On Monday evening (24 June), The Brewery and Speakers Corner welcomed more than 150 event professionals and thought leaders to its Knowledge Guild showcase. The latest installment in the popular conference series addressed the incredible pace of change in the events industry in the last 10 years and the need to inspire teams to reach new heights and stay above the competition.

The event was compered by June Sarpong MBE who was joined by an impressive line-up of speakers who have each performed at the very top within their respective professions, and have consistently demonstrated a high-performance mentality in order to remain there.

As part of the evening, Nicolas Hamilton shared how despite being born with cerebral palsy, he was able to become the first disabled athlete to compete in the British Touring Car Championship in 2015. His inspiring story demonstrated how you can do achieve anything if you put your mind to it, regardless of any perceived obstacles. 

Nicolas Hamilton speaks at The Knowledge Guild conference at The Brewery

As one of the first producers of Channel 4’s hit Big Brother, Naomi Sesay went on to become Producer/Director and Presenter on MTV News at the height of the channel’s popularity. Having returned to Channel 4 as the On-Screen Diversity Executive, Naomi addressed how the value of shared information will bring about new ideas, stories and societies.

The final speaker of the evening was musician, dynamic performer and strategic business mind, Mark Schulman. Currently on tour with P!NK, Mark offered advice to the audience on how to unlock your rock star attitude and what it takes to be a consistent high-performer. He reinforced that you can shift and change your attitude in any given situation, resulting in happier and more successful consequences.

Nick Gold, Managing Director at Speakers Corner, said: “Last night’s Knowledge Guild was another incredible evening, consolidating the event’s popularity in presenting high-quality speakers who have genuinely inspiring and thought-provoking stories to tell. We hope that by spending the evening listening to these fantastic speakers the audience feel encouraged and inspired to push themselves to reach new heights both personally and professionally, and maintain a high-performance mentality individually and as a collective.”

June Sarpong MBE speaks at The Knowledge Guild conference at The Brewery

Faye Loader, Head of Business Development at The Brewery added, “It was amazing to see so many people at the latest Knowledge Guild, enjoying the varied speakers this time. Attendees got to enjoy our garden marquees, which have been set up for the summer season, as well as our popular food stall menu, often selected for a wide range of events from conferences to parties. We look forward to meeting more attendees at the next Knowledge Guild in September for further food, networking and knowledge sharing.”

At the end of all Knowledge Guild events, guests and speakers share stories during a Q&A session. After the panel session, attendees networked with each other and the speakers in The Brewery’s Lower Sugar room. Guests enjoyed cocktails and a food stall menu, designed by The Brewery’s in-house catering team. Dishes included a tomato, caper, feta, pesto and bagel crumb salad and fried fish goujons with tartar, potato crisps, pea relish and tortilla.

The Knowledge Guild is a partnership between The Brewery and Speakers Corner, offering a mixture of world-class speakers and exceptional individuals discussing pertinent topics in a panel discussion.

How to host an event-inspired party

Summer party with wimbledon tennis theme at The Brewery

Connecting your party to an existing event is a great way to give yourself a theme to work with; an event can inspire the décor, food and drink, and even the venue of your party. Not to mention that it can provide a fun and interesting twist to a party, such as a birthday or anniversary, and make it different to the ones you’ve celebrated before.

Read on to find out how to plan and host an event-inspired party that all your guests will love.

Choose your event

The first decision to make when planning for an event-inspired party is to decide which event to take inspiration from. We’ve picked out some of our favourites to provide you with some starting ideas.

For sporting fans, you could choose Wimbledon or Royal Ascot – both have clear themes to draw from – or one of the many football championships; The World Cup or the European Championship, depending on the year, or the FA Cup.

For music lovers, Glastonbury, Reading, or other music festivals can be a great way to draw in music and a theme. Whether your guests love pop and rock, folk, jazz and blues, or another musical genre, there’ll be a festival you can use to inspire your party hosting.

Band playing at Glastonbury themed event at The Brewery

Award ceremonies are also a great place for inspiration, especially for parties that will also include giving out awards, since they’re both glamorous and well styled, and there are so many of them during the year that there’s sure to be one that fits.

Tailor your theme

Once you’ve decided on the event to take inspiration from, it’s a good idea to decide how far you want to take your theme, since this will inform the rest of your decisions for décor, food and drink, and venue.

If you’re planning a Wimbledon party, do you want all the tables to have miniature tennis nets across them and tennis balls strung up around the room? Or would you prefer subtly represent Wimbledon by requesting all the guests wear white and keeping the colour palette to purple, green and white?

There are a number of options available to you when tailoring your theme but it’s a good idea to have some idea of how extravagant or simple you’d like to have it before planning further.

Find a venue

The perfect venue for your event-inspired party will be one that allows you to be as creative as you want with your décor and event theming. Depending on your event theme, it may be that a minimalist venue will work best, since it allows for greater customisation. Alternatively, a venue that has more character could be better for something like an Ascot-inspired event because it draws on similar heritage themes.

If you’re looking for an event space that allows for a large amount of customisation but also has lashings of character to add to your party, consider one of The Brewery’s six venue spaces. Each one has a different capacity and features and all can be decked out with everything you desire, thanks to the assistance of our specialist event design team.

Decide on food and drink

Food and drink are one of the most creative aspects of an event-inspired party to plan, since there’s lots you can do to represent the event you’ve chosen. Whether you decide to serve food that exists at the event, such as serving strawberries and cream as a dessert for Wimbledon, or food inspired by the event, such as street food inspired by the stalls at Glastonbury Festival, the options are endless.

Summer cocktail at The Brewery

Maybe even put a spin on an event classic, such as creating a cocktail with the flavours traditionally associated with afternoon tea for an Ascot or regatta themed event.

If you’re looking for a venue that allows you the creativity and flexibility to concoct a truly event-inspired menu, look no further than The Brewery. With our award-winning chefs and fully bespoke menu creation for your event, we’ll be able to bring all your ideas to life.

If you’re planning an event-inspired party, don’t hesitate to make an enquiry today. Our wealth of experience, services, and skills will enable us to support you through every step of the planning process and help you create a party that all your guests will love!

The best wedding planning apps

Tools for planning a wedding

Planning a wedding is hard work – there’s just so much to think about! In the past, it has been customary to organise everything for your upcoming nuptials in a wedding planning book, but that could regularly cause issues when things needed to be rearranged, removed or edited.

Now, don’t reach for the pencil. We’ve got a much easier way to keep everything organised and exactly where you need it – wedding planning apps. We’ve collected several different ones to help you plan and prepare for every aspect of your big day and cover everything you’d ever need.

BrideBook

Hailed by The Telegraph as “the highest rated wedding app in the world”, BrideBook operates as a central wedding planner that you can use to:

  • Set up wedding checklists, which can be personalised with your exact timelines and tasks.
  • Plan your guest list.
  • Keep track of your budget.
  • Search for the perfect wedding venue and suppliers for your big day.

 

And the services don’t stop there! You can also use BrideBook to create a wedding countdown and gain insightful wedding advice from their experts.

You can simply download it from the App Store or Play Store, and it’s completely free.

Top Table Planner

This one isn’t technically an app but, if you’ve been pouring over the seating plan for so long that you’re no longer sure who’s sitting at each table, Top Table Planner could be the perfect solution.

With fully customisable table shapes and layouts, you’ll be able to figure out exactly who is sitting where and move guests around with no issue if you’re seating arrangements change or your guest list numbers fluctuate.

Pantone Studio

One of the most important parts of planning a wedding, beyond the essentials like the bride and groom and venue, is the colour scheme for the day. Most weddings have a colour scheme which inspires all aspects of the event, from the venue to the bridesmaid’s dresses. If you’re struggling to figure out your own colour scheme, why not take a look at Pantone Studio.

While technically a paint-choosing app, Pantone Studio is set up to help you create palettes for your home but can easily be applied to creating that perfect wedding colour scheme.

Download it on either the App Store or the Play Store for free, which gives you access to a selection of colours, or purchase a monthly subscription and get full access to more than 10,000 colours.

Pinterest

If you’re struggling to come up with ideas for table decorations, or aren’t sure what style of bouquet you’d like, Pinterest is a great place to turn, since it can offer you a vast number of options and allow you to pin together all the ones you like.

What this fantastic app can do is provide a way to narrow down the vast expanse of options available – by pinning one dress and not another, a bride is coming one step closer to their vision for their big day and narrowing down exactly what they’d like the day to be like.

Etsy App

Once you’ve pinned everything you’d like for your wedding on Pinterest, Etsy is the next best place to turn for any unique items that you’d like to source for your wedding day. From personalised veils and floral crowns, to gothic broaches and custom table centres, you can find everything you could possibly want for your big day, and they’ll all be handmade.

WedBox

While you can organise a photographer for your wedding and put disposable cameras on your tables, there will always be pictures that you won’t see of your wedding day. But, what if there was a way you could?

WedBox is a great app to combine all the photos that your guests have taken on their phones and a way to share the snaps with everyone else who attended, and also those who maybe couldn’t. Simply have everyone connect to the WedBox App (downloadable on the App store and Google Play Store) and upload their pictures. Then you can simply download them and share them wherever you wish.

Appy Couple

Not looking forward to the idea of sending out all your invites in the post and managing the RSVPs? This is where the app, Appy Couple, can lend a hand. You can use this free app to not only create invitations for your special day, but also send them out digitally to all your guests, and monitor your RSVPs, all in one easy to access place!

Honeyfund

Many couples have lived together before getting married, so there’s not always so much need for a wedding registry filled with home appliances, crockery and cutlery. If you know that people will still want to buy things, but don’t want to put together a list of items that you just don’t need, why not consider Honeyfund?

Honeyfund helps you receive donations from friends and family that will go towards activities and events on your honeymoon, such as spa treatments or fancy meals out, or even ask for money to go towards a new house or a charity that’s dear to your hearts.

Headspace

A wedding, as joyful as it will be on the day, can be a stressful event to organise. For that reason, our final app recommendation isn’t one to help you plan or organise or manage your wedding day, but one to help you take time and relax away from all the stress.

Headspace is a fantastic app that focuses on providing guided meditation exercises and prompts to help you find mindfulness and focus on what’s really important.

Weddings at The Brewery

If you’re looking for a wedding venue in the heart of London, look no further than The Brewery. With six gorgeous venue spaces, well suited for customisation and any number of guests, we can help host your wedding day with style. Not to mention, we have a fantastic wedding planner, Milena Gorska, who can help out with all the details of your big day.

Picture story: Weddings at The Brewery

Here at The Brewery, we love helping to create the magical moments that make a wedding special. From our venue itself, to the event design and catering, we want to make sure that our couples experience the most special big day. For that reason, we thought we’d share some of our favourite pictures from weddings that we’ve helped create for our couples.

Romantic wedding venue with exposed beams and brick
The 1000 guest capacity Porter Tun
An intimate wedding venue
Personalised wedding - chuppa adorned with fresh flowers
Jewish wedding with amazing lighting and decor
A gorgeous chuppah
Newly married couple making their way to a waiting car
Celebrating under the fantastic glass marquee
Couple getting married at The Brewery
Wedding dance floor and band

Romantic bower strung with fairy lights

Our gorgeous Porter Tun venue space really lends itself to some stunning wedding event design. With exposed beams and brickwork, it can be transformed into a wonderful, romantic bower strung with fairy lights.

100 guest wedding venue

There’s more than enough space for a first dance – the Porter Tun is our largest event space and perfect for big weddings – it has a capacity for up to 1,000 guests.  

Intimate, stylish ceremony location

Love is in the air in our Sugar Rooms. With floods of natural light streaming through the elegant Georgian windows, this is the perfect space for an intimate, stylish ceremony and celebration.

Chuppah for a wonderful Jewish wedding, adorned with fresh flowers

Our venue spaces can be personalised for any type of ceremony. Here we have a chuppah for a wonderful Jewish wedding, adorned with fresh flowers.

Bespoke wedding decorations

We want to make sure that your wedding is just how you imagined it to be. That’s why we have an exceptional partner who can provide amazing audio-visual effects to your special day.

Another gorgeous chuppah

Another gorgeous chuppah, this time nestled into our King George III venue space. Steeped in royal history and boasting barrel-vaulted ceiling and exposed brickwork, this is a wonderfully-romantic space where you can hold an intimate ceremony, without leaving anyone off your guest list.

Newly married couple kissing

Our Queen Charlotte room, which can be connected to the King George III room, is the ideal location for your first dance. You can use the LED lighting systems to create a unique look for your space, and the hidden bar can help provide everyone with the courage they need to take to the dance floor!

Wedding guests in 18th Century cobbled courtyard

Our beautiful 18th Century cobbled courtyard is the perfect place for your send off as a married couple. The archway takes you out to your waiting car, ready to whisk you away to anywhere in the heart of London.

Unique wedding location and backdrop

Our courtyard can also be the perfect place for your photographs, since it’s hidden away from the busy streets and provides a unique backdrop that you won’t see anywhere else.

Amazing glass marquee for weddings

If you’re looking for something truly special, during the summer months our courtyard plays host to a fantastic glass marquee. Celebrate your wedding surrounded by all the trappings of a quintessential English garden, without worrying about the possibility of rain.

If you’re engaged and looking for a venue for your wedding, and you like what you’ve seen above, don’t hesitate to get in touch with us. With a wedding planner to guide you through the whole process and six different venue spaces to accommodate all sizes of guest lists, plus mouth-watering cuisine and beautiful event design, we’ll make sure your special day is all you want it to be.

Find out more about our wedding offering here.

How to plan a socially conscious event

In our modern-day society, many people no longer settle for events that simply look and feel good. They want events that not only provide an experience for those attending but also give back to the community or are planned in a socially conscious way to minimise their impact on society and the environment.

Just Giving Awards Ceremony in The Porter Tun at The Brewery

Social consciousness, or social awareness, is the term used to describe when people are aware of problems, issues or injustices within a society or a community – this can be any community, from your local one to a whole country, or even the world globally.

Read on to find out some of the ways you can plan your own socially conscious event, whether that’s a wedding, conference, awards ceremony, or more.

Align your event with a National Day

There are so many fantastic charity-focused national days during the calendar year, from Red Nose Day to Giving Tuesday, that makes it  easy to align your event with one of them to create a socially conscious focus for your day. With a day like Giving Tuesday, there’s no specified charity, so you can raise money for whatever cause is closest to your heart.

The Brewery doorman in fancy dress for an event

National days don’t even have to be explicitly connected to a charity to provide a socially conscious springboard for your event – why not align your event with National Garden Week in June and raise money to help people convert to ecologically friendly gardening practices in your community? Or possibly Small Business Week in May to teach small businesses how they can become more socially conscious.

Employee/attendee service projects

If you’re running a booth at an event, such as at a conference, you’ll want something to help you stand out. If that head-turning feature can be something that draws attention to a problem or issue that could be supported, even better!

For example, why not set up an exercise bike at your stand and have attendees pedal  to generate energy and draw attention to a charity like Practical Action, who supplies sustainable energy to rural communities.

Alternatively, you could share news of projects that your employees have already taken part in, such as rebuilding a building  after a natural disaster, like a hurricane or flood, or providing aid, knowledge, or technology to a community that needs it, e.g. providing computers for a school computer lab or giving soft toys to hospitalised children.

Focus on a specific charity

Fundraising for a particular charity at your event is an achievable goal with some planning. . If you are running a conference or other business event, such as an exhibition or awards dinner, inviting people to donate to your chosen charity in the speeches and offering donation buckets around the event are easy way to encourage generosity and ask people to dig deep.

Charity dinner event in The Porter Tun at The Brewery

If you’d like your wedding or personal event to fundraise for a particular charity, why not forego a gift registry or presents and instead ask that your guests donate to your chosen cause.  

Theme your event

Theming your event around a location or community that you’d like to draw attention to, such as Puerto Rico if you’re fundraising for hurricane relief or Brazil if you’re campaigning for more Fairtrade awareness in the coffee industry is another option to explore.

With our specialist team of event designers at The Brewery, we’ll be able to create the jaw-dropping design of your occasion to fit whatever you’d like. With audio-visual technology, amazing food created by our award-winning chefs, and much more at our fingertips, we will create the perfect setting for your socially conscious event.

Use socially conscious providers

If you aren’t using your event to draw attention to a certain cause or organisation, that doesn’t mean you can’t still be socially conscious in the way you organise your day. Whether a wedding or a business event, there are aspects of your day that you can tailor to be socially conscious, such as the food, flowers and choice of other providers.

With regards to the food, choosing Fairtrade suppliers and locally sourced products can be a great way of keeping those air miles down, finding good quality food, and giving back to the local communities that produce them. We’ve written more about local and sustainable food sourcing in our vegan-friendly event blog; check it out to find out more.

For flowers, ensure you choose blooms that are in season, since these will both be less expensive and less damaging socially and environmentally since your florist won’t need to fly in out-of-season flowers.

Working with companies who also give back to the community can be a great way of planning your event in a socially conscious way, since it means you can provide those companies with the funding that they need to continue their work within their communities.

Here at The Brewery we pride ourselves on our robust polices put in place to make the venue as sustainable as we can. This is a process that is constantly evolving as we look for new methods to improve and reduce our environmental footprint. If you want to see what we do, you can read our sustainable development policy here.

Book your event today

If you’re looking for a venue where you can hold your socially conscious event, we’d love to offer up The Brewery. With six event spaces and all the support you could need, from staffing and catering to event design and audio-visual technical support, we can help you create the perfect event to champion your cause.

Dreaming of a big wedding? Our wedding planner shares her tips

Wedding in the Porter Tun at The Brewery

When planning for your big day, one of the biggest things to take into account is the number of guests you’d like to include in your celebrations. For some people, an intimate affair with just a few friends and family is their dream, while others will want to surround themselves with a wider social circle. If you’re stretching the guestlist and looking to celebrate with a large wedding, there are some things you’ll need to consider.

At The Brewery, we often host large-scale weddings for couples who want to include all their family and friends in their special day. Here, our wedding planner Milena Gorska shares her tips for making your large wedding everything you’re imagining.

The size of your venue

The most important thing to consider when planning for a large wedding, is to make sure that you have a venue that can accommodate all your guests. You don’t want to leave any important guests out because you don’t have space.

As Milena says, “This goes without saying, but if you’re opting for a large-scale wedding, then your venue will need to be, well, large!”

For that reason, you need to make sure that you research the venues thoroughly – some venues will have different capacity numbers depending on whether you are having a seated meal or not – and you’ll need to visit the venue to get a proper idea of the size since pictures can make a space look very different to real life.

At The Brewery, we can both accommodate and cater for up to 1,000 guests in our Porter Tun venue space, so there’s no worry that you won’t be able to fit everyone in!

Wedding in the Porter Tun at The Brewery

The location of your venue

Large weddings often include family and friends visiting from across the globe. This means you’ll need your venue to be located in a central location, with good transport links, so that they can all get to you.

Choosing a venue that is situated in central London, such as The Brewery, means that your loved ones can attend with ease, considering the accessibility of both local and international transport. Whether you’re travelling by plane, train or public transport links, you’ll find all will bring you right to the doorstep of our wonderful venue.

Not to mention, we have a great partnership with the Montcalm London City hotel across the road from our venue, so you and your closest guests won’t have far to go to at the end of the night. You can stay partying until the early hours of the morning, without worrying about getting home, stay the night at the Montcalm and travel home when you’ve recovered.

The food

“London has one of the most vibrant and exciting food scenes in the world and, as a crucial part of any big day, food should take a central position at your wedding.” says Milena. Any capital-based big day should draw on that inspiration.

Food is also incredibly customisable, meaning you and your partner can create a menu that is tailored perfectly to you and your tastes, whether that’s a three-course meal, a tasting menu, a buffet or street food.

Dinner being served for a wedding at The Brewery

At The Brewery, our amazing Food Director, Tom Gore, crafts dishes from the best of British cuisine with an international twist. Our kitchen team produces the most mouth-watering dishes, all the while refusing to allow the number of guests to compromise the quality.

Customisation and tech

With a large venue, you have a lot more space to customise and make the venue your own for your big day. Make sure the venue you choose has a strong AV and tech offering, as well as a designated event design team, so you can make the most of your space.

Whether you want LED-lighting displays, streams of fairy lights or a high-quality sound system for your first dance playlist, The Brewery is on hand to make sure your day is as magical as you’re imagining. We’ve invested in a state-of-the-art surround sound system, ultra high-speed Wi-Fi, audio-visual technology, and a fully integrated LED lighting system. Not to mention, we have a team of event designers poised to bring your dream day into a reality.

Live band for a wedding in the Porter Tun at The Brewery in London

Our technology infrastructure is one of the most advanced in the capital, meaning that our couples can fully tailor their wedding look, colour scheme and much more at the touch of a button.

And as for a final thought from Milena? “It can be a daunting thought planning a large scale wedding, but if you keep the essentials in mind and lean on your venue, it can be one of the most fantastic ways to celebrate with all your loved ones.”

If you’re looking for a venue that will support you through planning for your large wedding, look no further than The Brewery. Contact us today to start planning your wedding day.

Using pop culture to shape your event

popcorn machine at a Christmas party at The Brewery

Pop culture and current events can be a fantastic way to theme an event or find inspiration. Just look at the Met Gala earlier this month which, every year, features a new contemporary cultural theme.

Inspiration really can come from anywhere, such as an upcoming or a classic movie for a Halloween event, or music, fashion or an award ceremony, such as the Oscars. Choosing a theme that focuses on something from pop culture can help provide guidance for a colour scheme, themed props and event design, and even the activities within the event.

So, if you’re looking for some inspiration to shape your event, pop culture may be the perfect place to start.

Creating some movie magic

Hollywood gives us endless event inspiration. If you’re looking to create a Christmas event, why not try shape it around a snow-filled, quirky backdrop from Whoville, featured in The Grinch Who Stole Christmas, or go for a truly traditional look with a classic Christmas scene from films like It’s a Wonderful Life. Not only will the films give you some inspiration about the look of your event, but they can also influence your music choices too – why not use the soundtrack from the film as the first tracks on your playlist?

If you’re not looking for a holiday theme, you could go 1920’s gangsters with a film like Scarface or Bugsy Malone, embrace high fantasy with the magical world of Middle Earth, or go truly sci-fi with an event design pulled straight from Tatooine.

If your event is focused on the release of a new film, or will involve people from the film industry, shaping your event around the current trends in the cinema and the films involved is a great way to bring your event setting into your event purpose. Think of the blue ‘red carpet’ used at the premiere of Aquaman, or the red carpet that wove through London and filming locations for Harry Potter and The Deathly Hallows’ UK premiere.

Christmas party entertainment at The Brewery

Causing a song and dance

Music can be a powerful influence when creating an event. As we mentioned, the use of a soundtrack or theme tune can be a great way to remind people of a theme. Another option could be to use a band or DJ to add music to your event – the music could be tied into the event’s theme, such as hits from the year for a New Year’s Eve party, or a throwback to all the popular songs in the decade a company was founded for a conference event.

Pop culture with regards to music could also allow you to shape your event around a particular artist or band, meaning you could either relate the event back to a classic artist, such as Queen or Elton John, who have both been in the pop culture spotlight recently, or focus on a new artist that you’re looking to draw attention to.

Walk that catwalk

As the Met Gala shows, fashion can play a huge part in an event, whether it’s through the exhibition or the wearing of the clothing. Draw inspiration from colours, textures, styles and shapes, there’s so much to work with when it comes to shaping an event around the pop culture of clothing.

Whether you want to evoke a certain decade, colour or a certain type of clothing, there are many different things you can do. For a decade inspiration, why not ask your guests to come dressed in their favourite finery from the 1970s and decorate your venue to match? Or, for an industry event, why not ask everyone to come dressed in the same colour, the same colour as the business’s logo?

Red carpet arrival in the courtyard at The Brewery

And the award for the best event goes to…

Award shows are created to be stunning displays of finery and decadence, drawing the spotlight towards the cream of the crop in a certain industry. What better event design to emulate? Think of the Oscars, the Grammys, the Billboard Music Awards.

Shaping your event around the concept of an awards show can be a great way to create a celebratory atmosphere for your guests, especially if your event is also an awards show. You can choose to go all out with the event design with a red carpet, fancy dinner menus, and a black-tie dress code, or just take elements of an awards show to add to your event.

Awards dinner at The Brewery

Tying a venue together with a theme is what we love to do at The Brewery. Our specialist event designers will work with you every step of the way to make sure your event is shaped in exactly the way you wish, whatever pop culture themes you’d like to draw in. With audio-visual effects and a top team of international chefs, we’ll help you shape your event into a pop culture masterpiece. Simply contact us today to find out how we can help your event.

What Makes a Summer Party?

There’s nothing like summer in the city. London comes alive in the summer months, not only through the sunshine that makes such a welcome return, but through the large variety of fantastic events that take place to celebrate the summertime, including Wimbledon, Royal Ascot, the RHS Chelsea Flower Show, and The Brewery’s fantastic Summer Parties.

But what makes up these summer events? Just what goes into creating a summer party on a truly epic scale?

What makes a summer party infographic

Click to download

Book your summer party for 2019 with The Brewery today and enjoy a fantastic event beneath a gorgeous glass roof, surrounded by the quintessential summer blooms of an English country garden, sipping on cocktails and champagne, and fed with the finest BBQ menu, all in the heart of London.

Click here to find out more or head to our enquiry form to make your booking for this summer.

Spring fish pie recipe from Andy Ritchie

Spring is upon us and it’s about time to put together a menu for a dinner for your friends and family to celebrate the lighter evenings and the warmer weather. If you’re struggling for ideas of what to serve up to your guests, why not take a look at this fabulously simple yet wonderfully flavourful Spring fish pie from our talented Executive Chef, Andy Ritchie.

Tuck into succulent seafood, crispy potatoes, poached quail eggs and a gorgeously creamy caper herb sauce…

Tasty fish pie

Download the recipe card here

If you’re looking for more gorgeous food this year, why not book a Summer Party at The Brewery and enjoy a fantastic foodie event; sip on cocktails and champagne and sample the finest summer BBQ menu, right in the heart of London.

Click here to find out more or head to our enquiry form to make your booking for this summer.