Meet our Wedding Planner, Milena Gorska (Part one)

From a happy-crying Mother of the Bride to cheese tower wedding cakes, our Wedding Planner, Milena Gorska has seen everything. Here’s the first part of our interview with her to find out all the behind the scenes tips and secrets about weddings at The Brewery.

Being a wedding planner is no easy job, but it’s one our Wedding Planner, Milena Gorska, loves. Whether it’s making sure the day flows smoothly, organising a drone to act as a ring-bearer, or bringing the Mother of the Bride to tears with the wedding venue decoration (or all three), Milena is on hand to make sure your wedding day is perfect.

Let’s go behind the scenes with her to find out more about her role in your big day.

About Milena

Inspired by rom coms from a very early age, Milena decided that she wanted to find a way to create magic and romance for brides and grooms in real life. After planning her first wedding in a Central London hotel, she realised the satisfaction she felt was far greater than that for a corporate event, which set her on her career path to where she is today at The Brewery.

Q. Why did you choose to work at The Brewery as a Wedding Planner?

A. “My initial thoughts about The Brewery were – it’s so unique, has so much history and from my first look at the venue, I knew you could do so much, it had so much versatility to it. I love how there are so many venue spaces which are all different and can be used for weddings of a smaller, intimate scale or for huge, grand celebrations. I can really use my creativity to work wonders in the spaces.

“Planning a wedding at The Brewery is assisted greatly by the fantastic teams we have working here. The team of chefs is led by our Food Director, Tom Gore, who puts together mouth-watering seasonal menus which always please wedding parties. I always have guests at weddings approaching me to speak to the chef, they say it is the best wedding food they’ve tasted! On the wedding day, everything runs so smoothly with an efficient logistics and operational team led by an event manager, who just gets it and know how important the day is.”

Wedding at The Brewery
Credit: Epic Moments Photography

Q. What do you enjoy most about your role?

A. “My favourite part of the role is seeing months of planning, emails, phone calls and meetings put together into one special day – teams of production and lighting, florists, the band, menu and wines, and decor all coming together, and the room being set up so beautifully. The best bit is seeing the couple’s reaction when they see the room set up for the first time and they are simply overjoyed.”

Q. What’s the most touching wedding moment you’ve witnessed?

A. “Each wedding has its own touching moments, whether it’s when the Father sees the Bride, or the Groom sees the Bride walking down the aisle, or a beautiful speech by the Groom, but one significant touching moment I experienced was with a Mother of the Bride. She arrived at the venue to see the room set up for the ceremony, and as soon as I opened the doors she burst into tears. She was taken aback by the beauty of the room, also bearing in mind the last time she had seen the room it was empty. She was stunned and so overwhelmed saying “It’s so beautiful, I can’t believe it.”

“During the run up to the wedding, all my concentration is on the bridal couple, but it is moments like that I realise how special this day is not only for the couple, but for Mum who will see her daughter get wed! I even shed a tear myself.”

Wedding ceremony in the King George III at The Brewery
Credit: Michael Hall Photography

Q. Are there any trends you love or any that you want to leave behind?

A. “I absolutely love to see colours – dusty rose, berry pink or coral are all great colours which work. Colour blocking is a trend that is gaining momentum and I have seen it used for ceremonies, bridal bouquets and stationery which is a nice and vibrant touch to a wedding.

“What I think will always work fantastically at The Brewery is unique and statement lighting. Lighting is essential to creating an atmosphere and using uplighters, lanterns, festoon lighting or fairy light walls completely transforms our venue – you can feel the romance and dreaminess.

“Other trends I love seeing are cheese towers – yum! They never get old. Balloon walls and helium balloons with tassels or greenery have really taken over this year. Couples have ditched overdoing it with flowers and are now decorating their ceremony aisles and dinner centrepieces with balloons or creating huge balloon walls as photo backdrops.

“A new(ish) aspect I am seeing for weddings is women making speeches. More and more I see the bride doing a welcome speech or the bridesmaids getting in on the action which is lovely to see!

“A complete no-no is chair covers, ditch these and use our lovely limewash Chiavari chairs.”

Q. What tips can you give couples in the midst of planning?

A. “I would definitely say not to rush any of your planning! I know the excitement can take over and I am sure everyone is asking you, “Have you booked your venue, have you chosen a caterer, have you got your dress, am I a bridesmaid!?” It can all seem very overwhelming; however, I recommend taking the planning slow, own it and split your tasks within a workable timeframe to ensure you have control over everything.

“Enjoy every aspect of wedding planning and don’t just see it as ticking off a ‘To Do list!’ Remember, this is the most important day of your life and months of planning will turn into one magical day. And when it does seem like a lot to handle, call me, I am there for a reason!”

Bridesmaid dresses
Credit: Gomes Photography

Don’t miss the second part of our interview with Milena, where we discuss 2020 wedding trends, the advice that has made her the planner she is today, and much more. If you’d like to have your wedding at The Brewery, we’d love to help! With six venue spaces, imbued with history and charm, along with our team of chefs and, of course, our fantastic Wedding Planner, we’ll be able to make sure your wedding is the best day of your life.

Using live data to improve your event

Live data can be a valuable asset to event organisers, giving them insights into attendee behaviour that would previously have been inaccessible. Through a variety of tools, from apps to chatbots and everything in between, event organisers can imbue their events with increased personalisation and tailoring to make sure all elements run smoothly.

81 per cent of event professionals say integrating data from attendees’ digital and physical footprints is important and that on-site technologies provide not only act as an analytical tool for organisers, but also make the event a better experience for visitors.

IBM Watson technology conference and exhibition at The Brewery

Collecting the live data

If you want to use live data at your event, the first thing you must do is gather it. There are several ways to do this, from monitoring social media mentions and hashtags (#) of the event and positioning feedback devices around the venue, to use of apps and wearable tech.

Event apps

When organising an event in our technology-saturated world, one of the main focuses should be creating an app to help attendees navigate their day and provide organisers with the data they need to personalise and improve their events.

An app can contain numerous features that allow you to harvest live data, including event agendas, digital passes, chatbots and the ability to poll users.

Social media

Social listening is a fantastic way to harvest live data, especially if the event has a hashtag, since it’s an easy way for attendees to share their thoughts and opinions. Setting up a way to monitor this, whether that’s through a tracking system or by setting up alerts on the event’s social media channels, can be highly valuable because that will give organisers a central place to manage and review all event mentions.

The effectiveness of the tool for event organisers will depend on the theme of the event. For example, the demographic of a festival may lend itself more towards social media interactivity than a business conference, but that doesn’t mean it shouldn’t still be monitored.

Feedback devices

If you’ve ever seen stands out and about with smiley faces asking you to rate your visit or experience, you have encountered feedback devices. These tools are simple and inobtrusive but allow for organisers to register the sentiment of guests and attendees throughout their event venue, focusing on different locations or specific services.

Wearable tech

By far the most recently developed way of harvesting live data, wearable tech is available in many forms. Entry wristbands are most common, and, as they contain Radio-Frequency Identification (RFID) chip, they can either be linked to an event app or used in isolation with a social media channel to track attendee behaviour and movements, and the possibility of ticket fraud.

At The Brewery, we have recently begun a new partnership with Visit by GES, who provide Smart Exhibition technology, in the form of their Smart Badges, to help visitors navigate exhibition shows with greater ease and foster richer interactions with exhibitors, content, sessions, and features, all through scanning the ticket.

Technology exhibition at The Brewery

Utilising the live data

Once you’ve decided on the method for acquiring the live data, you can then investigate how you want to use it.

An event agenda allows attendees to book onto talks and presentations enabling organisers to find out how many people want to attend each talk and send attendees notifications when these are about to begin.

Attendees can receive their tickets or passes through the app meaning that organisers can track when a visitor enters and leaves the event. The pass could even be used to check into talks or access services, providing organisers with a map of attendees’ movements around the venue. These types of tracking systems can also help to redistribute guests to avoid big queues at popular locations.

A chatbot could exist in the app to assist with questions from attendees, giving organisers an insight into what needs to be adapted to make the event either run more smoothly or provide more enjoyment to visitors e.g. clearer signposting if many attendees ask where things are.

Polls and questionnaires could be provided during the event, asking visitors to provide feedback on talks, services, and the event in general. These would be especially effective with events spanning over multiple days since the feedback from day one can inform and help to improve the following days.

Gamification

If you want your event to lean even more towards interactivity, why not consider gamification and create an interactive experience for all your attendees? Use game design concepts to engage your attendees while allowing them to win prizes, enter competitions and score points for their teams.

The live data this produces can be useful to measure not only how involved and engaged your attendees are, but also show what motivates them to play and help you achieve your own event goals. For example, a game where visitors score points for meeting and having conversations with new people can be an effective way to encourage networking.

Embrace live data with The Brewery

If you’re looking for a live data-friendly venue that can help you adapt your event to achieve the data insight, look no further than The Brewery. We can help host your event, using one of our six fantastic spaces, and will be able to assist with implementing any live data collection methods you have, whether that’s through using our fast, unlimited Wi-Fi connections, or through our brand new partnership with Visit by GES, who bring Smart Exhibition technology right to the exhibition floor.

Interactive smart robot

Contact us today to find out how we can help you harness live data at your next event.

The Brewery showcases its catering prowess with al fresco dinner and foraging dessert

On Thursday 31 July, award-winning London events venue The Brewery got the summer season in full swing with a scrumptious evening of feasting and surprises for more than 140 industry professionals.

The Summer Garden Party was a chance for the venue’s food and beverage teams to show their creative flair and use of unusual, seasonal ingredients.

Food director Tom Gore talking through the canape starter

Food director, Tom Gore took attendees on a culinary journey, starting with an al fresco dinner celebrating the best of British produce. The menu consisted of delicious dishes such as:

Artichoke éclairs

Orange meat fruit

Crab terrarium, Japanese custard, cress and coral crisp

Beef and thyme butter with crispy sourdough

Te Mana lamb with summer vegetable garden

Beef butter and sourdough bread by the Brewery chefs

The Brewery’s Beverage Manager, Will Irvine, paired these dishes with a selection of wines from The Brewery’s carefully curated wine lists. With a mixture of Old and New World wines, the canapés and crab were paired with a high end Marlborough Sauvignon Blanc from New Zealand and a delicate pink rosé from Provence. The lamb dish was served with the latest addition to The Brewery’s wine list, a fully organic Bordeaux-style red blend from South Africa’s premium wine region, Stellenbosch.

Beverage manager Will briefing the team at The Brewery

For dessert, guests were led down to The Brewery’s Smeaton Vaults to indulge in an edible jungle.

Cocktail fountain in the Smeaton Vaults

With sweet treats hidden amongst trees, chocolate covered bark and a flowing cocktail fountain, people were able to interact with the space whilst enjoying delicious strawberry doughnuts, brownies and fruits.

Finally, guests were led into The Brewery’s newest hide away, The Grubstreet Author, where espresso martinis, amaretto sours and gimlets were served by the talented team of mixologists.

Tom Gore commented: “Since taking our catering capabilities in-house last year, The Brewery’s food and beverage offering has gone from strength to strength. The team and I have enjoyed creating personal menus for all types of events and our Summer Garden Party really gave us the chance to show what we are capable of. It was a delight to see everyone engaging with our garden-themed dinner and foraging dessert experience”.

The benefits of holding a staff summer party

While most businesses now traditionally host an organisation-wide get-together at Christmas, holding a summer party is not something that every company does. However, it’s growing in popularity and when you consider the benefits it’s easy to see why.

Here at The Brewery, each year we host summer parties throughout June, July and August where we are joined by businesses or groups of individuals for a night where they can host clients, reward the hard work of their employees and enjoy some time away from the office. This year our own summer party is themed around a traditional English country garden, an idyllic summer oasis, ready to whisk you away from the hustle and bustle of the city.

English Country Garden Summer Party at The Brewery

If you’re not sure whether a summer party is right for your business here are just a few of the benefits:

It’s great for staff bonding

Everyone has a great story to tell from a Christmas party, but with these social events only coming around once a year the bonds and camaraderie that getting together outside of work can fuel peter out as the months roll on. And, let’s face it Christmas is still months away! Nestled beneath the glass roof of our airy courtyard, there’s more than enough time to chat with everyone from all the different teams within the company, reducing distance between departments, and the party can even continue on indoors once the sun sets.

It can boost staff retention

Nowadays, particularly for millennials, workers are looking for great company benefits. Many businesses are pushing the boat out to provide something different and encourage employee loyalty.

Providing an all-expenses paid party is a pat on the back for your employees, recognising the hard work they are doing and rewarding them for it. That recognition won’t be forgotten and long after the tropical shirts have been packed away we are sure the party will still be the talk of the business.

It boosts morale

Busy periods at work are great for the owners as it means more revenue coming in, but for employees the stress and pressure of getting everything done can lead to a drop in morale. Holding a summer party for your employees thanks them for the work they are doing, showing them that it is being recognised and acknowledged.

You can even use a summer party to recognise any specific MVPs – hold an awards ceremony and get creative with the prizes. Think vouchers for summer events or activities, themed gift baskets, or even half-day Fridays for a month if you’re feeling particularly generous!

It’s tax deductible!

OK, so while all of the above sounds great – the money to pay for the party has to come from somewhere. The great news is that some of the expenses are tax deductible. In addition, our pricing scheme for summer parties is clear, easy to follow and unambiguous.

We charge a per person rate either for the main event itself or for the event and after-party, and for that fee everything is included. This means that as soon as you know how many people will be attending, we’ll be able to tally up the final cost for you. There will be no surprises and no costly bar bills to pick up at the end.

Party sizes start at 80 people and are available for up to 800 people, meaning no one will get left out and we have a wide-ranging capacity to suit your requirements. Price per person starts at £95 +VAT and includes a cocktail upon arrival, and unlimited access to beers, wine and soft drinks for three hours until 9pm.

You can promote it across social media

Showing your business out and about and having fun together is great PR for your company, and our summer parties are set to be an Instagram dream. As you walk into the venue, you’ll be greeted by a quintessential English summer garden, perfect for team photos which can be shared throughout the night. Having happy, smiling employees beaming out from your social pages speaks volumes about what a great employer you are.

So, if you’ve been persuaded by the benefits of a summer party for your company, get in touch with us today to find out more and book your organisation into our venue.

And the winner is…

Hopefully The Brewery as this week we have made the shortlist for not one, not two but three industry awards. We’ve got fingers and toes crossed for the ceremony in October when we will be looking to return home triumphantly. We’ve got the champagne on ice, all we need now is an excuse to drink it. Watch this space for the update on how we get on.

The Brewery nominated for two london venue awards
The Brewery nominated for a London Catering Award

Honey & Soy Jackfruit Poke Recipe Card

The summer is here and it’s time to break out all those gorgeous BBQ flavours, perfect to enjoy in the sunshine with a group of friends or family. Our talented Executive Chef, Andy Ritchie, has created the perfect dish for the occasion: Honey and Soy Jackfruit – a stylish starter full of fantastic flavours; perfect for entertaining a larger group.

Honey and Soy Jackfruit Poke Recipe Card

Click here to download

If you’re looking for more gorgeous food this year, why not book a Summer Party at The Brewery and enjoy a fantastic foodie event; sip on cocktails and champagne and sample the finest summer BBQ menu, right in the heart of London.

Click here to find out more or head to our enquiry form to make your booking for this summer.

Reducing single-use plastics at your event

With the increase in awareness about the harm that single-use plastic causes to the environment, you may be wondering how to reduce single-use plastics at your event. Whether you’re holding a conference or an exhibition, a wedding or an intimate dinner, there are ways to reduce your plastic consumption while still holding an event that is both environmentally friendly and a fabulous experience for your guests.

Choose the right venue

Choosing the right venue is an important first step to reducing the number of single-use plastics at your upcoming event. The venue you choose needs to be capable of using alternative solutions to some of the most common single use plastics e.g. straws, water bottles and single use catering boxes and wraps.

Beyond that, also ask to speak to the venue’s caterers, if they have them. Ask about their plastic policy – do they use a lot of plastic wrap in the kitchen or do they store in Tupperware containers that can be reused? Is their produce delivered in plastic packaging? How do they deal with plastic waste?

At The Brewery, the only single use plastic that we come across is the packaging that our suppliers use. All the other single-use plastic that used to be present at our venue, such as straws, stirrers, food boxes, have been removed and either replaced with compostable versions or not replaced at all.

Remove unnecessary plastic accessories

Often at an event, especially a conference, there may be a many plastic items that could be adapted to be more ecologically friendly. Giveaways, handouts and freebies, whether that’s a plastic name badge, lanyard, pen or plastic water bottle, are rife in the events industry and since a lot are single use for the event, they’ll just be thrown away once the day is over.

Instead of buying plastic versions of items, why not choose more ecologically friendly alternatives? Instead of plastic name badges, provide people with cardboard ones. Give your attendees bamboo lanyards instead of synthetic ones. Instead of pens, why not give them a pencil or other freebie, such as a tote bag? And, instead of disposable plastic water bottles, provide reusable ones and a water source.

Reuse items whenever possible

Sometimes, we use single-use plastic items when we really don’t need to. For your next event, ask yourself whether you could use reusable items instead. For example, instead of using plastic cutlery, use regular stainless-steel cutlery and just ask your attendees to return them to a certain place.

Another alternative for water bottles, instead of providing all your guests with reusable ones, is to lean on the supplies your venue has and potentially use drinks dispensers and glasses instead.

As Anna Keetley, the founder of Less Plastic, says “We don’t need to use disposables – we’ve just got into the habit of thinking that we do.”

Choose your single-use items carefully

While it may be your intention to completely avoid single-use items altogether at your next event, it may not always be completely possible. However, if you do have to use single use items, there are a number of great alternatives that will help you avoid reaching for the easy plastic option.

For example, when providing catering, why not use paper plates, wooden cutlery and compostable takeaway cups instead of the regular plastic versions? When providing pens for people to take notes, give them recycled, biodegradable pencils instead.

Stall food menu at The Brewery

However, it’s key to be aware of the requirements that the items have for their disposal – compostable cups, as the name suggests, need to be composted instead of simply thrown away, since they need heat to decompose.

Consider recycling if nothing else

If you can’t avoid using single-use plastic at your event, make sure you use plastic items that can still be recycled. While it’s not a perfect solution, you’ll still be able to ensure that the items you use aren’t going to landfill, as long as you check that the venue itself has a good recycling policy.

Holding your plastic-free event at The Brewery

We take great care to minimise the amount of single-use plastic we use at The Brewery. As we mentioned before, all previously single-use plastic items that we had at our venue have either been replaced with more sustainable, eco-friendly versions, or not replaced at all.

If you’d like to ask us more about our practices or want to find out how to book your event with us, simply contact us and we’ll get back to you with everything you need to know.

The power of storytelling and bringing brands to life

Amazing christmas party costume

Talk to anyone in the events industry and they’ll tell you that storytelling is one of the key aspects of planning and theming an event. Guests love being more than just bystanders, involved in the event instead of looking in from the outside.

Storytelling can do so much more than simply adding an experience to your event, it can also help bring your brand to life, both at the event and afterwards when people remember the day and associate the memories with your brand. Live events have boosted in popularity for that very reason, allowing the customers to build loyalty and connect with the companies in a more meaningful way.

Simon Lockwood, Creative Director at The Brewery, who works on all the events we hold – from Halloween and Christmas parties to weddings and conferences – believes the best way to start when creating an interactive, immersive event is to create your story.

“Like any good story, your event should have a clear and cohesive narrative which guests are made well aware of in advance. Start with the invites so that they know right from the outset that this is no ordinary event.”

Establishing expectation is key to building the kind of experience that guests will be talking about for months afterwards. Building up anticipation, teasing just enough of the event to get people theorising, is a great way to give enough to intrigue guests while leaving the surprise for the night itself.

“When telling a good story, it’s often the things you leave unsaid that stand out the most. Even if you don’t think it will be appreciated or noticed, the little details often make all the difference to guests and is a great way to highlight the intricate thinking that goes into your brand activations.”

An example of this can be seen in our House Macabre Halloween event in 2016. We gave guests individually personalised tarot card invitations, which included a link to the digital website and led guests to an online clock, counting down until the event.

The event drew out the element of anticipation even further on the night, starting with guests arriving at the venue to see a crashed car outside the front wall, heading up the stairs to the venue space surrounded by hanging black and white photographs, and squeezing past a weeping widow, before entering the venue space. Creating a journey is a crucial part of the storytelling experience, since it dramatically speeds up the feeling of connection between guests.

“Implementing this can be a hugely effective method for brands and businesses to create a sense of community in a short period of time,” Simon explains.

One of the ways that we engage our guests is through the use of a themed cast. Each of our Christmas and Halloween parties includes a group of cast members, dressed in the style of the event theme, who mingle with the guests and tell their stories, adding to the depth of the event narrative.

“A great tale drags us in and makes us feel like a member of the cast. That’s exactly what you want to achieve through live events. You want your guests to be active members of the story rather than passive observers going along for the ride.”

As Simon adds, “Immersive events should do everything they can to keep guests wrapped up in the story being told and avoid breaking the illusion at all costs.” This approach, making sure that every detail is considered, is a fun way to show showing potential clients that serious consideration has been put into your event. This sets the scene for your performance as a business as a whole.

Fun Halloween party theme

Your guests want to be part of the collective experience, part of something not only bigger than themselves, but part of a once-in-a-lifetime event. This emphasis on storytelling not only brings your brand to life, and to the forefront of your guests’ minds in the months following, but also creates an event that’s worth much more than its individual components.

The messages that your guests will receive, beyond the story experience itself, of dedication, adept planning, creativity, attention to detail and a sense of community will stand you in good stead far beyond the final curtain fall at the end of the night.

“If you can create an incredible story, fill it with intricate and amazing details and then make your guests feel like the star of the show, you’ll create an event which is worth much more than the sum of its parts. For us, that’s the true hallmark of a great storyteller.”

If you’d like to book a Christmas or Summer party at The Brewery, or talk to our events design team to find out what one-of-a-kind theme we could create for your conference, event, wedding or party, simply contact us here and we’ll get that creative, storytelling journey started.

The Brewery and Speakers Corner encourage audiences to unleash their inner rock star at Knowledge Guild

The King George III room at The Brewery setup for the Knowledge Guild Conference

On Monday evening (24 June), The Brewery and Speakers Corner welcomed more than 150 event professionals and thought leaders to its Knowledge Guild showcase. The latest installment in the popular conference series addressed the incredible pace of change in the events industry in the last 10 years and the need to inspire teams to reach new heights and stay above the competition.

The event was compered by June Sarpong MBE who was joined by an impressive line-up of speakers who have each performed at the very top within their respective professions, and have consistently demonstrated a high-performance mentality in order to remain there.

As part of the evening, Nicolas Hamilton shared how despite being born with cerebral palsy, he was able to become the first disabled athlete to compete in the British Touring Car Championship in 2015. His inspiring story demonstrated how you can do achieve anything if you put your mind to it, regardless of any perceived obstacles. 

Nicolas Hamilton speaks at The Knowledge Guild conference at The Brewery

As one of the first producers of Channel 4’s hit Big Brother, Naomi Sesay went on to become Producer/Director and Presenter on MTV News at the height of the channel’s popularity. Having returned to Channel 4 as the On-Screen Diversity Executive, Naomi addressed how the value of shared information will bring about new ideas, stories and societies.

The final speaker of the evening was musician, dynamic performer and strategic business mind, Mark Schulman. Currently on tour with P!NK, Mark offered advice to the audience on how to unlock your rock star attitude and what it takes to be a consistent high-performer. He reinforced that you can shift and change your attitude in any given situation, resulting in happier and more successful consequences.

Nick Gold, Managing Director at Speakers Corner, said: “Last night’s Knowledge Guild was another incredible evening, consolidating the event’s popularity in presenting high-quality speakers who have genuinely inspiring and thought-provoking stories to tell. We hope that by spending the evening listening to these fantastic speakers the audience feel encouraged and inspired to push themselves to reach new heights both personally and professionally, and maintain a high-performance mentality individually and as a collective.”

June Sarpong MBE speaks at The Knowledge Guild conference at The Brewery

Faye Loader, Head of Business Development at The Brewery added, “It was amazing to see so many people at the latest Knowledge Guild, enjoying the varied speakers this time. Attendees got to enjoy our garden marquees, which have been set up for the summer season, as well as our popular food stall menu, often selected for a wide range of events from conferences to parties. We look forward to meeting more attendees at the next Knowledge Guild in September for further food, networking and knowledge sharing.”

At the end of all Knowledge Guild events, guests and speakers share stories during a Q&A session. After the panel session, attendees networked with each other and the speakers in The Brewery’s Lower Sugar room. Guests enjoyed cocktails and a food stall menu, designed by The Brewery’s in-house catering team. Dishes included a tomato, caper, feta, pesto and bagel crumb salad and fried fish goujons with tartar, potato crisps, pea relish and tortilla.

The Knowledge Guild is a partnership between The Brewery and Speakers Corner, offering a mixture of world-class speakers and exceptional individuals discussing pertinent topics in a panel discussion.

How to host an event-inspired party

Summer party with wimbledon tennis theme at The Brewery

Connecting your party to an existing event is a great way to give yourself a theme to work with; an event can inspire the décor, food and drink, and even the venue of your party. Not to mention that it can provide a fun and interesting twist to a party, such as a birthday or anniversary, and make it different to the ones you’ve celebrated before.

Read on to find out how to plan and host an event-inspired party that all your guests will love.

Choose your event

The first decision to make when planning for an event-inspired party is to decide which event to take inspiration from. We’ve picked out some of our favourites to provide you with some starting ideas.

For sporting fans, you could choose Wimbledon or Royal Ascot – both have clear themes to draw from – or one of the many football championships; The World Cup or the European Championship, depending on the year, or the FA Cup.

For music lovers, Glastonbury, Reading, or other music festivals can be a great way to draw in music and a theme. Whether your guests love pop and rock, folk, jazz and blues, or another musical genre, there’ll be a festival you can use to inspire your party hosting.

Band playing at Glastonbury themed event at The Brewery

Award ceremonies are also a great place for inspiration, especially for parties that will also include giving out awards, since they’re both glamorous and well styled, and there are so many of them during the year that there’s sure to be one that fits.

Tailor your theme

Once you’ve decided on the event to take inspiration from, it’s a good idea to decide how far you want to take your theme, since this will inform the rest of your decisions for décor, food and drink, and venue.

If you’re planning a Wimbledon party, do you want all the tables to have miniature tennis nets across them and tennis balls strung up around the room? Or would you prefer subtly represent Wimbledon by requesting all the guests wear white and keeping the colour palette to purple, green and white?

There are a number of options available to you when tailoring your theme but it’s a good idea to have some idea of how extravagant or simple you’d like to have it before planning further.

Find a venue

The perfect venue for your event-inspired party will be one that allows you to be as creative as you want with your décor and event theming. Depending on your event theme, it may be that a minimalist venue will work best, since it allows for greater customisation. Alternatively, a venue that has more character could be better for something like an Ascot-inspired event because it draws on similar heritage themes.

If you’re looking for an event space that allows for a large amount of customisation but also has lashings of character to add to your party, consider one of The Brewery’s six venue spaces. Each one has a different capacity and features and all can be decked out with everything you desire, thanks to the assistance of our specialist event design team.

Decide on food and drink

Food and drink are one of the most creative aspects of an event-inspired party to plan, since there’s lots you can do to represent the event you’ve chosen. Whether you decide to serve food that exists at the event, such as serving strawberries and cream as a dessert for Wimbledon, or food inspired by the event, such as street food inspired by the stalls at Glastonbury Festival, the options are endless.

Summer cocktail at The Brewery

Maybe even put a spin on an event classic, such as creating a cocktail with the flavours traditionally associated with afternoon tea for an Ascot or regatta themed event.

If you’re looking for a venue that allows you the creativity and flexibility to concoct a truly event-inspired menu, look no further than The Brewery. With our award-winning chefs and fully bespoke menu creation for your event, we’ll be able to bring all your ideas to life.

If you’re planning an event-inspired party, don’t hesitate to make an enquiry today. Our wealth of experience, services, and skills will enable us to support you through every step of the planning process and help you create a party that all your guests will love!