5 creative ways to use sponsorship at your event

Using augmented reality at an event

Planning an event is an exciting time. You have your vision, your creative juices are flowing, and you can’t wait to put your plans into motion. Getting the ball rolling isn’t always that easy, though. If you have big ideas, you may need a budget to match, and this is where sponsorship comes in.

Sponsors can help you get your ideas off the ground in more ways than one, by providing cash to help fund your event, or perhaps offering benefits and services such as free catering. However, the days of traditional sponsorship branding are over, and banners, booths and logos are no longer making the cut, as attendees are getting harder to impress than ever before. If you want to make an impact with sponsorship at your event, you’re going to have to think outside the box to excite your attendees, and your sponsors alike.

Here are 5 of our favourite unique and interesting ways to use sponsorship at your next event:

Virtual and augmented reality

Looking for out of the box sponsorship ideas? Virtual and augmented reality could be the answer. This isn’t the first time we’ve raved about the power of VR and AR, and it’s easy to see why. Technology is becoming more and more commonplace at events, giving brands more opportunity to opt for (and implement) high-tech options to ‘wow’ the guests. Virtual reality is particularly effective when it comes to product demonstrations or services that would be impossible to show in an event environment.

Photo booths

Providing a fun and free photo opportunity at your event isn’t just great for entertaining your guests, it’s also an easy and effective way of promoting your sponsors. Event attendees love to take advantage of these fun and interactive activities, and all it takes to turn a photo booth into a branded area is add a bright, branded backdrop, product related props, or branded ‘Instagram’ style frames. Better still, attendees are more than likely to share their images across social networks to further increase the reach far beyond the event itself.

Combine fun, promoting your sponsors and extending your reach with creative sponsorship ideas like an event photo booth.

Taking photos at an event

Live streaming

Offering sponsored live streaming of your event doesn’t just provide an innovative branding opportunity, but it also allows those who couldn’t attend take part. Making your absent and virtual ‘guests’ feel valued, this technique also means that the brand awareness of the sponsor will be elevated, reaching more people than they would have within the four walls of the venue.

Dedicated areas

Setting aside a room or area for your sponsor is a great way of getting your attendees engaged with the brand. Whether that be a chill-out lounge or even a ‘play area’ equipped with giant games, sponsors have a great opportunity to interact with the guests and form memorable experiences in these designated areas. Opportunities for branding are also rich if you’re using this approach- you can use anything from cushions, chairs and tables to reflect the brand, and of course products and marketing materials can be placed in a non-obtrusive way for your attendees to discover at their leisure.

Creative sponsorship ideas, like dedicated areas, enable you to invest as much into branded items as you wish. Combine branding and comfort with this savvy sponsorship idea.

Creative use of branding at an event

Social media

When it comes to sponsoring an event, the power of social media should never be underestimated! Two of the most popular social media platforms that are used by attendees during events are Snapchat and Twitter, so make sure your sponsors are present online and keeping active throughout your event. A great way of harnessing the influence of Snapchat is by creating a branded and customised geofilter for your event, which will both engage and entertain your guests, as well as spread awareness of your sponsors and the event to all of their followers.

Using creative sponsorship at your event is an effective way of getting results- engaged attendees are far more likely to connect with a brand that are offering something a little bit extra. At The Brewery, we host innovative events for leading global brands, and are here to help with any branding and sponsorship ideas that you’d like to turn into reality.

Want to know more about how we can help you with creative sponsorship? Get in touch today!


This article was first published on 28 Mar 2018.